Morsekode expands capabilities, expertise by adding four new members

Morsekode, a Twin Cities-based marketing communications company, announced the addition of four new members to its growing team of creative professionals. The introductions promise to add direction and organization in addition to enhancing the agency’s public relations capabilities.

Morsekode has added Keith Negrin as its Director of Public Relations. An attorney-turned-public relations practitioner, Keith joins Morsekode from Carmichael Lynch Spong, where he developed an expertise working on consumer brands in various industries. After graduating from Princeton University and receiving his law degree from George Washington, Keith spent several years as a practicing attorney before turning his talents towards the communications field. "Morsekode is clearly an agency on the rise, and I’m honored to join the team and continue to develop its public relations expertise," says Keith. "I'm excited to bring my background and unique perspective to advance the goals of each of our clients."

"Public relations has been a fast growing segment of our business," says Mark Morse, principal of Morsekode. "We believe that with our concentrated approach to the discipline we can deliver very meaningful platforms that will extend our reach into deeper opportunities. Keith’s a perfect fit for this charge. It's an exciting time."

Sean Lien, Morsekode's new Senior Art Director, brings a wealth of experience and passion to an already thriving creative group. With a history of award-winning work and a decade of agency experience, Sean has proven again and again that he has what it takes to produce the highest-quality creative. Sean has worked with a diverse list of organizations, from Red Wing Shoes to Bailey Nurseries to current Morsekode clients Moog and UnitedHealth. Sean adds, "I'm excited for the opportunity to join Morsekode and look forward to getting my white-boy Brand Groove™ on. As non-funky as it may be."

Morsekode has also added Paul Afong, Jr. to its creative team as an Associate Creative Director. Paul has a rich history of working with top-flight consumer brands at agencies like Initio, Spangler Design Team, Whitney Morse, Ashanti Eaton and Baker Associates. Paul has worked on high profile consumer brands such as Nabisco, General Mills and Con Agra. “I’m so pumped by the opportunity to help mold and elevate the ’kode’s creative level in all facets.”

Finally, Morsekode has also added Alyssa Shute as its new Office Manager. Alyssa has been charged with the daunting task of keeping the work flowing smoothly, the books in order and generally ensuring that the inmates aren’t running the asylum. With a wealth of experience dealing with unruly ‘suits,’ Alyssa welcomes the challenge of keeping the ‘koders in line. “You can feel the energy just walking in the door at Morsekode,” says Alyssa, “I am so glad to be associated with such a hard-working and energetic group of people.”