Colle+McVoy, Inc. is pleased to announce three new hires, adding to the agency’s arsenal of interactive expertise and continuing to bring digital media to the forefront of strategic planning.
Alicia Patrick will assume the role of senior interactive strategist. Patrick has a wealth of strategic planning and interactive marketing experience, joining the agency from Target Corporation where she worked on interactive components for the 2006 holiday campaign. Patrick has also worked for Capsule, Hanley Wood, and Larsen Design + Interactive gaining brand experience with Medtronic, Ecolab, Minnesota Life, The Thymes Ltd., St. Jude Medical, NSP and Fox River Mills.
Brian Sandom also joins the agency as senior interactive strategist. Sandom brings a variety of experiences to the agency including developing strategic interactive media campaigns, and redesigning and launching various Target-owned microsites such as Archer Farms, Market Pantry, Sutton & Dodge and Wine Cube. Sandom previously worked at Medicus New York (Publicis), and at Prodigy Communications and ibooks.com, both in Austin , Texas . His brand experience includes developing and directing the marketing plan for P&G brands, Prilosec OTC and Rhinocort Aqua.
Amy Funk will be an interactive strategist at the agency. Funk has a wealth of interactive knowledge, most recently coming from MetLife, where she honed her expertise in search engine marketing, e-mail marketing, online advertising and content management. Prior to MetLife, Funk worked at both Bremer Financial and Thomson West, where she executed integrated campaigns and obtained experience in the financial, legal education and publishing industries.
"We are very excited to have a group of extremely talented interactive experts at the table when it comes to planning," said Patty Henderson, Colle+McVoy’s director of interactive. "We are not like other 'siloed' interactive groups that are brought in to execute after the project has already been defined."
"Colle+McVoy is and always has been an integrated agency," continues Henderson . "We foster an extremely integrated approach to planning and creative concepting and on any given day you'll find a cross-functional team brainstorming and collaborating on the best way to solve our client’s business challenges. It's fun, it brings out people’s best and it's how we come up with our breakthrough, buzz-worthy ideas."
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