World’s Largest Rubberband Ball

Minneapolis public relations agency Maccabee Group, Inc. and experiential marketing agency Innova Marketing jointly won a national 2007 RACie Retail Marketing Award for their client, OfficeMax.

Maccabee Group and Innova’s "World's Largest Rubberband Ball" PR campaign for OfficeMax won the first-place Gold RACie Award in the "Innovation/New Media" category from the Retail Advertising and Marketing Association. The Award honored the introduction of OfficeMax’s "World’s Largest Rubberband Ball," a PR campaign which involved the unveiling in Chicago of a 4,594-pound, 18-foot-circumference ball made of 175,000 rubber bands -- breaking the Guiness World Record.

Maccabee Group’s PR campaign generated more than 150 million consumer impressions, including 422 TV segments in 127 markets from ABC-TV "World News Now" to "Anderson Cooper 360" and CNN-TV Headline News, along with mentions on 200 Web sites, 300 blogs and in hundreds of magazines and newspapers. A video of OfficeMax’s World’s Largest Rubberband Ball was downloaded over 360,000 times from Yahoo’s home page.