Second Life, here it comes

The blogging world is a buzz about Second Life. If you are unfamiliar with Second Life it is a 3-D virtual world entirely built and owned by its residents. Although this world is fictional, it is making companies money in the real world.

According to Second Life's web site, they have their own currency, the Linden Dollar. Residents can use Linden Dollars to pay for goods and services provided by other Second LIfe residents. The Linden Dollar can also be exchanged for real U.S. Dollars and other foreign currencies on a number of different websites.

I have been too busy with my first life to dig too deep into my second life, but looking into the future, it is easy to see how Second Life could have a real impact on business. If you want to know what's next in public relations and marketing keep an eye on Second Life, especially if you are in the consumer industry. Don't believe me? Second Life now has their own newspaper, the Second Life Herald claiming to be "always fairly unbalanced."

Get the latest news on Second Life by clicking here.

Visit the SLExchange here.