From Nicole Garrison-Sprenger @ The Business Journal
On April 28, we will be publishing our first ever focus section on food marketing. For this section I'd like to go behind the scenes and learn about how LOCAL food companies market their products. For example, a company launching a new product might need to do some market research or design a brand for that product. I want to know how they do that - what is the process, how long does it take, what is the end result?
I don't want a company to tell me their story, I want to watch it unfold. I know that food companies are typically very quiet and don't like to share too much info, but there are some that I'm sure would be more than willing to let me get a closer look at how they go to market.
Because many of you work with local food companies, I'm asking for a few ideas. Please be sure you get permission from your client before you pitch me on this. The piece would likely be due April 14, so we need to get moving on this ASAP.
Thanks,
Nicole
ngarrison@bizjournals.com
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