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Wednesday, December 21, 2005

The rise and rise of corporate blogs

CNN.com had an interesting article on corporate blogging yesterday. The article referenced the often sited PEW Internet & American Life Project predicting that there will be 34 million blogs by the end of 2005.

Also referenced in the article was CorporateBlogging.info, a Swedish run Web site, that discusses some critical elements to consider before or while starting a Corporate Blog.

Not to be out done by its competition, MSNBC.com also ran an article yesterday on IBM's approach to Corporate Blogging. Here is an excerpt from that article:
According to a study by compensation specialist Salary.com and Time Warner's (NYSE: TWX) America Online, about 45% of respondents report goofing off online at work, with the average worker wasting more than two hours (not counting lunch). Companies, in general, expect some slacking off, but their estimates have been more like one hour per day. So these extra hours are costing more than they thought -- according to the study, the lost productivity is valued at up to $759 billion. Yikes.

That should be enough motivation for some companies to unplug all of their employees' computers. But wait -- there are some upsides to time spent online, too. Just ask IBM(NYSE: IBM).

I (Selena Maranjian) recently wrote a short piece about "The Business of Blogging," where I mentioned, among other things, that "Some CEOs are finding blogs valuable in their operations. According to a govtech.net article, the fifth annual 2005 PRWeek/Burson-Marsteller CEO Survey reveals that ... '59% of CEOs said blogs are useful for internal communications, and 47% said blogs are effective for external audiences.' Companies with corporate blogs include IBM, Hewlett-Packard, Verizon(NYSE: VZ), and Microsoft(Nasdaq: MSFT)."

After it was published, I heard from Brian Doyle, director of Corporate Affairs for IBM, who wanted to share how (and why) IBM was using blogs and "new media." I thought some readers may be interested, since IBM is venturing into areas where other companies are sure to follow. So here are some of his points. See what you think.
Find these Corporate Blogging articles and many more at your source for Corporate Blogging from Minnesota Public Relations Blog here.