IABC Monthly Meeting

Case Study: Successfully Branding a Virtual Enterprise

Over the past decade, Capella University has evolved from little more than a good idea to an accredited university with over 12,000 students pursuing degrees online in five schools. At the August professional development meeting, come learn how Capella used targeted research to build its brand from scratch, and how the university has leveraged effective brand management to help drive revenue from $20 million in 2000 to nearly $120 million in fiscal 2004. About the Speaker: Jason Van de Loo is a senior marketing manager at Capella University. He has been with Capella since 2002, and has responsibility for Capella's brand strategy and marketing communications efforts. WHEN Tuesday, August 30, 2005 11:30 AM - 1:00 PM WHERE The Metropolitan 5418 Wayzata Blvd Golden Valley, MN 55416

FEE Registration Guest $46.00 for a limited time ($55.00 original price) Member $36.00 for a limited time ($45.00 original price) Speaker Complimentary Student $25.00 for a limited time ($30.00 original price)

RSVP Thursday, August 25, 2005

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