-Ryan
Download Minnesota Public Relations Podcast here.
Transcript:
Welcome to the first broadcast of Minnesota Public Relations Podcast.
Over the course of the last few weeks I have been doing a lot of thinking about PR and the blogging world as a whole and it occured to me that us in the PR blogging world are forgetting a very important audience--mainly everyone outside the PR blogging world. Things in the blogging/podcast/RSS world are changing so fast many PR professionals can’t keep up.
For example, I attended a local communications networking event a few weeks back. The focus of the meeting was blogging and how it is changing the face of the communications world. At the end of the presentation the first question was, “What’s a blog?”
Keep in mind the people attending this event are “leaders” in the communications industry. People that influence corporate communications on a daily basis. It they don’t understand blogging, how can they begin to comprehend RSS and podcasting.
As we begin to discuss blogging and how it is impacting the corporate world, we need to stop focusing completely on what is next and start educating those that have yet to learn what a blog is and how it can help them communicate.
For those of us old enough to remember the world without the Internet, we remember the first time someone told us about the World Wide Web. At first the Internet seemed exciting and most of us were able to enjoy e-mail and watching dancing monkeys on occasion.
But, as the Internet became more sophisticated, programs like Flash were invented and suddenly the dancing monkeys movie couldn't be viewed on your computer without installing special Flash software.
At every stage in the evolution of the Internet we have lost a certain percentage of the population. Today, there are still people that have never accessed the Internet, used e-mail, installed Flash, read a blog, downloaded an RSS news aggregator or listened to a podcast.
We need to start the education process by getting people within the PR industry to understand what blogging is, why it is important and how it is changing the face of media communications.
Download Minnesota Public Relations Podcast here.
