In a news release issues this weekend, Nielsen/NetRatings announced it has found that some 1 in 5 Internet users prefer to read online news rather than actual newspapers in a first-ever study conducted in the United States. 72% of those surveyed still read offline editions of papers.
Senior media analyst Gerry Davidson, from Nielsen/NetRatings, said: “A significant percentage of newspaper readers have transferred their preferences from print to online editions.” The NY Times is the most-visited newspaper site in the US.
Get more on this story from American Public Media here including audio comments from Bob Calder, director of consumer research at the Readership Institute.
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