According to DMNews.com yesterday, FEI Women's Health has chosen Bloomington-based Colle + McVoy to develop a national ad campaign for its ParaGard intrauterine contraceptive.
FEI specializes in the development of hormone-free anti-impregnation drugs. Colle + McVoy will use brand advertising, direct, e-mail and online marketing, brand design, collateral, sales support and event promotions to create national awareness for ParaGard. This is Colle + McVoy's first account in the women's reproductive area.
Get the full story from DMNews.com here.
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