According to LinuxInsider.com, Minnesota's own Haberman & Associates "recently joined a grassroots effort aimed at making the upstart Firefox browser a plausible alternative to Microsoft's market-dominant but problem-plagued Internet Explorer."
Rob Davis of Haberman & Associates, cooked up one of the Firefox campaign's most prominent publicity stunts to date: a full-page New York Times advertisement, due to appear soon, which incorporates the names of 10,000 Firefox users who helped pay for the ad with US$10 or $30 contributions totaling about $250,000.
The ad has become a cause celebre sight unseen. It's part pat-on-the-back souvenir for Firefox fans, part anti-Microsoft clarion call and part reality check for average PC users who think Internet Explorer is the only Windows browser worth considering.
Davis originally intended to run only 2,500 names but had to hurriedly redesign the ad when contributions poured in from all 50 U.S. states, the District of Columbia and Puerto Rico and more than 80 other countries. Wisconsin and Minnesota are ranked 9th and 10th in number of donors.
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