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Tuesday, March 16, 2004

PR Today and Tomorrow

Last Friday PR Opinions published a piece on PR and the role it is playing in our world.

The article referenced a quote from PR pro Howard Rubenstein in an interview he gave to Inc. Magazine. Here is the quote:

"I think that in 10 or 15 years PR will command more respect. You'll find a far greater sense of ethics. When I was first around, they wouldn't let the PR person into the room until they made the decision. In 10 years the PR person will be an integral part of the decision-making process and on the executive committees of most major corporations. You see it today--wars are being run on PR, governments, businesses, hey, almost everything."

This is right on. Let's look at some of the local stories on the front page of the St. Paul Pioneer Press and the Star Tribune just this week.

  • Many nonprofits cool to Pawlenty’s ride proposal

  • Riders feeling more stress

  • Pawlenty unveils plans for stadiums

  • KEEPING SCORE IN THE STADIUM GAME

  • 2 NWA unions resist cost cuts

    It seems that organizations from non-profit to major corporations are beginning to catch the bubble--when it comes to hot topics and political issues it pays to have the media on your side.

    Get the whole Rubenstein/Inc. article here.

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    Catch Mr. Rubenstein's comments on the Janet Jackson debacle here.