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Monday, March 29, 2004

Growing Hispanic Media Market in Minnesota

As I have said before, the Hispanic media market is growing and its time to take notice.

The Business Journal had a nice article last week on the hispanic magazine Latino Midwest News, which helps to prove my point.

Here is an excerpt from the article:

When Latino Midwest News (LMN) hit the streets four years ago, Steve Castillo's sales team struggled to reel in advertising revenue from Minnesota companies.

Today, a number of savvy corporations and organizations are calling Latino Midwest News to place ads, including St. Paul Grill, Midwest Coca Cola Bottling Co., Wells Fargo & Co., Minnesota Twins, Coldwell Banker Burnet, the city of St. Paul and WCCO Radio. These companies want to be in a publication that serves the fastest-growing population in the state, Castillo said.


Get the full story here.