Today's topic is probably not earth shattering for most people that read blogs but I think it is worth mentioning anyway. I was reading a piece from MarketingProfs.com that talks about the need to not ignore teens when marketing your company's product.
I think my favorite quote from this article is: A skeptical client once remarked, “Yeah, but teens purchase only video games and pizza… they don’t really buy expensive items.”
That depends on whether your definition of expensive would include a $160 pair of Nike Shox or a $300 MP3 player.
Too often I think the tendency is to overlook the teen market and that's where opportunities are missed.
Just some food for thought.
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