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Monday, January 19, 2004

How UK Journalists View PR People

A recent survey of journalists in the UK revealed what they think of public relations professionals.

According to, 35.8 percent of journalists (in the U.K.) found PR agency staff members to be "muppets" with little knowledge of either their needs or their own client.

By contrast, just 19.8 percent respected public relations professionals as an aide to developing stories.

The article summarized their finding by saying, 52.4 percent of journalists said the quality of written materials produced by PR staff was "okay" with the main story angle typically outlined in the headline or first few paragraphs of the press release. But 42.7 per cent said they found the majority of press releases were little more than "corporate wallpaper" containing news only of interest to the company itself.

Get the full story here.