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Wednesday, January 07, 2004

2004: What's in store for 2004?

What's in store for 2004 in Public Relations?

Good question and it is one Katie Sweeney of PRSA's Public Relations Tactics attempts to answer in this month's issue.

From corporate pr, global public relations, higher education and health care Sweeney tackles every aspect of PR and what the climate will look like this year.

Here is an excerpt:

What challenges will you face this year as a PR professional? What are the most pressing issues that will affect your job and determine your ability to succeed? And where will your best opportunities come from? To help answer these questions, Tactics talked with the chairs of PRSA's Professional Interest Sections, who shared their thoughts on the year ahead and gave a glimpse of what to look for in each area of public relations.

Check out the rest of her article here.