iReport, CNN and PR???

For those of you PR savvy folks maybe some of you have explored CNN's new iReport. "iReport For CNN" is being hyped as the first interactive, international weekly half-hour TV news program comprised of iReporters -- and the stories behind the scenes at CNN.

This is citizen journalism at its finest. Now anyone can download stories, photos and videos on anything and if it is popular enough it will show up on CNN's half-hour iReport television show hosted by award-winning anchor Michael Holmes.

At first glance it seems a lot like YouTube, but it is clear that CNN is working to stay in front of the "user-generated generation." Watch a sample of iReport here.