Job - Padilla Speer Beardsley & Weber Shandwick

Padilla Speer Beardsley - Account Supervisor/Director, Technology

Weber Shandwick - Senior Account Executive, Financial Services

PR Firms and the Blogosphere

New types of media are making news reporting change the way news is delivered. People are looking for other ways to get their news. These include turning to blogs to get their news. In the PR world, some firms are creating blogs on their Web site to inform people on the happenings within their industry. These blogs will bring the information straight from the firm to the consumer. Companies of all kinds are looking for way to reach the media-saturated consumer. Blogs are a good way to achieve this, however it may not be the ideal approach for each company.

While it is an innovative way to produce information, and some firms are taking this approach, there are still very few blogs being written about their particular industry. According to Ketchum PR, recent estimates suggest that only 4 percent of America's largest companies have outward facing blogs and only 10 percent of small businesses have an industry-related blog.

One of Minnesota’s biggest PR firms has created a blog on their Web site to connect with their audience and provide information that is accurate and timely. Padilla Speer Beardsley is a national PR firm that uses this new media. This firm prides themselves on being creative and inventive. The use of a blog gives the consumer a snippet of information with links embedded for more information. This provides a quick taste of what is going on within the organization or extended information on a certain topic related to public relations. I encourage people to go to www.psbpr.com and take a look.

Cristina Reginato
JOUR 3279
Blog Assignment

Job - Multiple Job Openings at PSB

Multiple Job Openings at PSB

1st Annual Community Cornerstone Award Recognizes PSB

Join the March of Dimes in recognizing Padilla Speer Beardsley for their leadership and contributions to the Twin Cities community. The employee-owners of Padilla Speer Beardsley have a cherished tradition of giving their time and talent to nonprofit organizations. The March of Dimes will recognize this commitment to the community by presenting them with the March of Dimes Community Cornerstone Award. The event will take place at the Marriot Minneapolis West on Prematurity Awareness Day, November 13th from 12:00 to 1:30pm. Proceeds benefit the March of Dimes and the fight to stop premature birth. Open seating is available for $125. Reserved tables for 10 are available for $1,000.

Padilla Speer Beardsley employees donate hundreds of hours each year to nonprofit organizations of their choice. Additionally, the firm contributes public relations expertise and financial support to a host of organizations improving the quality of life where its employees live and work. Padilla Speer Beardsley also is a consistent recipient of the Minnesota Keystone Award for contributing an amount equal to five percent of annual pre-tax profits to charitable organizations.

"The Community Cornerstone Award is about honoring a company or individual that is a true leader in community giving. Padilla Speer Beardsley exemplifies this leadership through their outstanding involvement in the Twin Cities community. They are truly making a difference," said Keith Halleland, Founder and Shareholder of Halleland Lewis Nilan & Johnson and Chair of the 2007 March of Dimes Community Cornerstone Award Committee.

Local sponsors for this event include Halleland Lewis Nilan & Johnson, HealthPartners and the Minneapolis/St. Paul Business Journal.

Job - Multiple Job Openings at Padilla

Multiple Job Openings at Padilla

Job - Padilla Speer Beardsley - Account Executive

Padilla Speer Beardsley - Account Executive

Job - Padilla Speer Beardsley has jobs, jobs and more jobs

Account Supervisor/Director, Manufacturing and Technology, Minneapolis

Senior Account Executive, Investor Relations and Technology, Minneapolis

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Account Executive, Manufacturing and Technology, Minneapolis

Assistant Account Executives, Agribusiness, Consumer, Manufacturing & Technology, Minneapolis

Job -Padilla Speer Beardsley - Senior Account Executive

Padilla Speer Beardsley - Senior Account Executive

Job - Padilla Speer Beardsley - Account Executive (Emarketing)

Padilla Speer Beardsley - Account Executive (Emarketing)

PSB Looking for Assistant Account Executives to Join Agribusiness Practice

PSB Looking for Assistant Account Executives to Join Agribusiness Practice