MarketingLab Adds Art Director and is Named to Prestigious Industry List

MarketingLab has added Chris Haas as Art Director. Haas is an industry veteran who earned his stripes at retail industry giant Best Buy.

Haas has experience ranging from in-store promotion to television spots to guerilla marketing. He’s worked for both Best Buy Advertising and Promotional Marketing, and has been recognized by the Retail Advertising and Marketing Association and Advertising Age. During his nine years at the company, Best Buy’s growth and stature helped hone Haas’ experience in a variety of different areas.

"Chris has almost a decade of experience working for one of the world’s largest specialty retailers," said Rich Butwinick, Founder and President of MarketingLab. "At Best Buy he had the opportunity to develop and support many unique campaigns that addressed a variety of targets. That’s what we are about here so we’re looking forward to our path together."

At Best Buy, Haas worked for projects on behalf of the company and its partners. Product, campaign and client integration have been key to his work; that will be no different at MarketingLab.

The firm also recently earned another PROMO magazine top 100 ranking as one of the elite U.S. promotional marketing agencies. The rankings figure in net revenue, two-year growth, number of years in the business and net revenue per employee. MarketingLab has been on the Top 100 list each of the last five years.

"We’re very proud to be on the PROMO 100 list again," said Butwinick. "We consider consistent performance as a priority so to be a part of this important list for a fifth time in a row, it means an awful lot."

MarketingLab takes a unique approach to its promotions projects and focuses its efforts at retail or market-level marketing. The agency’s client list includes such stalwarts as Procter & Gamble, 3M, Qwest, Land O Lakes and Schwan’s Consumer Brands, among others.