Minnesota State Lottery Ads

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Adrants points to several Minnesota State Lottery ads that "capture store clerk geekism perfectly." The ads were created by the folks at Minnesota-based Colle+McVoy. Catch all three ads here.

Job - Exponent Public Relations/Colle + McVoy - PR - Senior Counselor

Exponent Public Relations/Colle + McVoy - PR - Senior Counselor

MWC - Energizing Business with Interactive Marketing

Details:
Wednesday, May 9
11:30 a.m. - 1 p.m.
Woman's Club of Minneapolis

Cost: members = $30; non-members = $50;
full-time students = $20 (w/ID); Guests of members = $40

Register now. Space is limited.

The Annual Meeting of the Membership will take place in conjunction with the May learning lunch.

Interactive marketing is a conversation with your customer. Simply defined, it's the ability to address customers, remember what they say and address them again in a way that shows that you remember what they told you. In February, the Minnesota State Lottery launched a one-of-a-kind campaign for Powerball that gets TV viewers involved in an interactive game. This game communicates key message that the jackpot is always big and drives traffic to the Lucky, Minnesota web site. In this presentation, Colle+McVoy Account Director Jennifer Gove will talk about the strategy and work behind the campaign, as well as the results.

About our speaker:
Jennifer Gove is an Account Director at Colle+McVoy, the advertising agency of record for the Minnesota State Lottery. Jennifer has over 14 years of experience in account management and strategic planning for multiple disciplines including advertising, direct marketing, public relations and interactive. Before managing the Minnesota State Lottery account, Jennifer worked at agencies in Minnesota and Montana for clients such as Nestlé Purina, Stonyfield Farm Yogurt, the Minnesota Department of Health and United Way.

JOHNSON NAMED TOP MARKETER BY NATIONAL MARKETING GROUP

Phil Johnson, chief operating officer and 20-year Colle+McVoy team member, has been named 2007 Marketer of the Year by the National Agri-Marketing Association ( NAMA ), the premiere organization for marketing professionals serving U.S. agribusiness.

The annual award is NAMA's most prestigious honor and recognizes outstanding achievements in marketing to agricultural audiences.

As a leader of Colle+McVoy's agribusiness team for two decades, Johnson has helped dozens of the nation’s leading companies introduce and revitalize brands that support the production of food, fiber and fuel by American farmers and ranchers.

"With his extraordinary talent for providing strategic direction and leading our teams to produce exceptional work, Phil has truly been the heart and soul of our agribusiness discipline," said Christine Fruechte, president, Colle+McVoy. "He has earned the respect of countless agribusiness professionals, our clients, trade association partners, media representatives and members of our own Colle+McVoy teams.

"Phil's incredible work ethic and ability to identify and develop talented people has helped shape the Colle+McVoy culture and is a key to our long-term recognition as a committed, leading agency for a number of business-to-professional marketing segments, including agribusiness."

Current Colle+McVoy clients with brands within the agribusiness and food sectors include Agriliance, Case IH, CHS Inc. (Cenex brand), CROPLAN GENETICS, DuPont Crop Protection, Farm Credit Services, Fort Dodge Animal Health, New Holland, Nestlé Purina and others.

The National Agri-Marketing Association serves the food and fiber industry, focusing on members’ professional development by providing access to solutions and opportunities in agribusiness.

It's Spring @ Colle+McVoy

Colle+McVoy employees and mascot, Harley, got the itch for baseball season and celebrated the second day of spring (sans the rain) by practicing the art of tailgating “rooftop style.” The agency’s “Inaugural C+M Rooftop Tailgating Party” marked the first rooftop cookout since moving downtown to the Wyman Building .

TOP TEN REASONS COLLE+MCVOY COOKED OUT ON THE ROOFTOP

1. It’s spring.
2. It’s baseball season.
3. We love to tailgate even when there isn’t a game.
4. Food and drink are always good…even if you have to wear gloves to hold your burger.
5. We wanted to enjoy the view from our new rooftop in the warehouse district.
6. We needed an excuse to dust off our tailgating equipment.
7. We wanted to enjoy the spring air.
8. Everyone wanted to wear shorts to work.
9. We wanted to wave at the traffic helicopters during the “rooftop rush hour” report in the warehouse district.
10. Just because.

COLLE+McVOY HIRES DENHAM

Colle+McVoy, Inc., announced this week that David Denham will join the agency as director of strategic initiatives starting March 26. Denham will help drive business development efforts for the agency, provide leadership for go-to-market strategies and consult on brand positioning.

Denham joins Colle+McVoy from Faith Popcorn’s BrainReserve, where he was a principal and account director crafting business growth strategies for clients that included Colgate-Palmolive, Hill's Pet Nutrition, Miller Brewing Company, PepsiCo and RadioShack.

"David will play a critical role in identifying and developing culturally relevant solutions for our clients," said Christine Fruechte, Colle+McVoy’s president. "His experience with interpreting consumer trends and uncovering unique insights will create competitive advantages for our current and new client partners."

"More and more brands are investing time and resources to interpret and leverage the trends affecting their business. So while it's imperative to demonstrate an in-depth understanding of clients' businesses, the future success of agencies like Colle+McVoy will also demand the ability to translate external forces shaping consumer behavior," said Denham. "My charge will be to facilitate the translation of trends and, in turn, enable account teams to create imaginative, relevant, and inspiring strategies that drive business growth."

Denham's professional career has spanned the worlds of higher education, public policy, not-for-profit organizations, marketing, brand strategy and Web-based technologies. His experience includes working for U.S. Senator John McCain, Arizona State University and Franklin-Covey. He also spent seven years with Sapient Corporation, where he focused on brand strategy, business development, and overall account management.

Colle+McVoy Sweeps NAMA Awards

Colle+McVoy won a whopping 30 awards, from the National Agri-Marketing Association (NAMA) regional competitions, continuing to raise the bar and the number of awards this year.

“We are very proud of the work and campaigns for these clients,” said Christine Fruechte, Colle+McVoy’s president. “Our team of talented individuals continues to deliver creative campaigns that invigorate our client’s brands as represented in the agency’s award-winning work.”

“The regional NAMA awards competition is important for us on many fronts. First, it demonstrates our ongoing support for and commitment to the agri-business marketing community. Second, the agencies in the regional areas Colle+McVoy competes against represent some of the toughest in the country, and we are constantly challenged to deliver breakthrough work that delivers results for our clients and is recognized by our industry peers,” said Phil Johnson, Colle+McVoy’s chief operating officer. “We are looking forward to the national competition in April.”

All first place and merit winners advance to the national NAMA awards ceremony, to be held in Dallas on April 11–13, 2007.

The NAMA Awards are the agribusiness industry’s leading awards program, covering advertising and public relations. The National Agri-Marketing Association serves the food and fiber industry, focusing on members’ professional development by providing access to solutions and opportunities in agribusiness.

COLLE+MCVOY ADDS NEW TALENT TO INTERACTIVE DIVISION

Colle+McVoy, Inc. is pleased to announce three new hires, adding to the agency’s arsenal of interactive expertise and continuing to bring digital media to the forefront of strategic planning.

Alicia Patrick will assume the role of senior interactive strategist. Patrick has a wealth of strategic planning and interactive marketing experience, joining the agency from Target Corporation where she worked on interactive components for the 2006 holiday campaign. Patrick has also worked for Capsule, Hanley Wood, and Larsen Design + Interactive gaining brand experience with Medtronic, Ecolab, Minnesota Life, The Thymes Ltd., St. Jude Medical, NSP and Fox River Mills.

Brian Sandom also joins the agency as senior interactive strategist. Sandom brings a variety of experiences to the agency including developing strategic interactive media campaigns, and redesigning and launching various Target-owned microsites such as Archer Farms, Market Pantry, Sutton & Dodge and Wine Cube. Sandom previously worked at Medicus New York (Publicis), and at Prodigy Communications and ibooks.com, both in Austin , Texas . His brand experience includes developing and directing the marketing plan for P&G brands, Prilosec OTC and Rhinocort Aqua.

Amy Funk will be an interactive strategist at the agency. Funk has a wealth of interactive knowledge, most recently coming from MetLife, where she honed her expertise in search engine marketing, e-mail marketing, online advertising and content management. Prior to MetLife, Funk worked at both Bremer Financial and Thomson West, where she executed integrated campaigns and obtained experience in the financial, legal education and publishing industries.

"We are very excited to have a group of extremely talented interactive experts at the table when it comes to planning," said Patty Henderson, Colle+McVoy’s director of interactive. "We are not like other 'siloed' interactive groups that are brought in to execute after the project has already been defined."

"Colle+McVoy is and always has been an integrated agency," continues Henderson . "We foster an extremely integrated approach to planning and creative concepting and on any given day you'll find a cross-functional team brainstorming and collaborating on the best way to solve our client’s business challenges. It's fun, it brings out people’s best and it's how we come up with our breakthrough, buzz-worthy ideas."

Colle+McVoy - Senior Interactive Strategist

Colle+McVoy - Senior Interactive Strategist

Henderson joins Colle+Mcvoy

Colle+McVoy, Inc., announced that Chris Henderson has been named interactive creative director for the firm. His award-winning talents further the agency’s commitment to the digital space and belief that interactive will play a critical role in the future success of their clients.

“"Discovering unconventional and alluring ways to penetrate the market takes someone who displays strategic thinking, an integrated approach and passion—someone who inspires others, like Chris Henderson,"” said Christine Fruechte, Colle+McVoy’s president. "“Chris will play a critical part in building the company’s momentum and in our clients’ success moving forward.”"

“"With the constant changes in how people are consuming media, it’s more important than ever to raise the bar and consider all media to reach consumers, including interactive,"” said Henderson. “"It’s not about choosing one discipline over the other—now it’s how many ways can we impact the consumer and that’s exciting. I’m looking forward to bringing new innovative thinking and opportunities to our clients.”"

Henderson joins Colle+McVoy from Olson where he was executive creative director and spent the last seven years building their interactive department and developing award-winning work. His creative expertise has been recognized with several high-profile awards including 2006 Interactive Best of Show at the Minneapolis Show for the Nike Bauer Hockey site, two Gold EFFIE Awards and Best of Show at the Minnesota Public Relations Society of America. His brand experience includes Breathright, Detroit Pistons, Formica Corporation, Medtronic, Public Broadcasting Station (PBS), Supervalu, Target and Thrivent Financial.