Don't Miss the Alphabet Bash - August 21

THURSDAY, AUGUST 21, 2008The Alphabet Bash is a "can't miss" networking event celebrating Minnesota marketing and communications professionals! Make business connections, develop long-lasting relationships, explore other business development opportunities - or just come for a good time.

Please join...

IABC: International Association of Business Communicators

PRSA: Public Relations Society of America

AMA: American Marketing Association

AdFed: Advertising Federation of Minnesota

MWMC: Minnesota Women in Marketing & Communications

...for the 3rd Annual Alphabet Bash.

Back by Popular Demand "Pre-Networking Workshop"
Beat the rush and check in early for the 2008 Alphabet Bash. Join us from 4:30 p.m. – 5:30 p.m. for networking tips from Barb Krantz Taylor of The Bailey Group. Barb will share practical networking tips to meet others who are authentically interested in knowing you and how to sustain those relationships after the Bash. Registration is an additional $15 and includes an extra drink ticket. Space is limited.

Epic Event Center
110 North Fifth Street
Minneapolis, MN 55403
Phone: (612) 332-3742
Directions

Time:
4:30 p.m. - Pre-Networking Workshop
5:30 p.m. - Registration
6:00 - 9:00 p.m. - Alphabet Bash

Cost:
On or before August 4, 2008
$35.00 for members of the above organizations
$45.00 for non-members
$20.00 for students
After August 4, 2008
$45.00 for members of the above organizations
$55.00 for non-members
$25.00 for students


About The Alphabet Bash
The Alphabet Bash is a joint venture with PRSA, IABC, AMA, MWMC, and Ad Fed in an effort to connect marketing professionals in Minnesota. Why Alphabet Bash? Well, when you throw that many acronyms around, it starts to look and sound a lot like alphabet soup! This annual event serves as an outlet for our combined membership of over 4,000 to make business connections, develop long-lasting relationships and explore other business development opportunities.

Playing in the Sandbox: The Trend of Collaborating with Other Agencies

Hello! First things first – my name is Heather Schwartz and I am thrilled to be a guest blogger for the next few weeks. Just some background about me: I currently work at Maccabee Group in the role of Brand Public Relations Director. I’m also actively involved with PRSA serving as chair of the business outreach committee and I’m one of the founders of the Alphabet Bash. Ok ... now on to more interesting things:

Ben Franklin once said, “We must all hang together or, most assuredly, we shall all hang separately.” I can’t tell you how true I have found that statement to be as I continue through my career. Over the course of the last five years, I have worked with ad agencies, interactive companies, direct mail firms, copywriters and guerilla marketing firms to create campaigns for companies like OfficeMax and American Medical Systems.

Now working with other agencies to create a campaign is nothing new, but in recent years I am seeing a trend of sharing ideas at the same table and collaborating for the betterment of the client project. I am seeing clients holding open forums for their agency partners to voice honest opinions and thoughts on any facet of the campaign whether it falls under that agency’s area of expertise or not.

At the 2006 PRSA National Conference, I sat in on a session put on by Unilever about the success of Dove’s Campaign for Real Beauty. Unilever’s brand manager for Dove candidly shared how it was a requirement for every agency involved on the project attend every planning meeting and brainstorming session. Now at first when I listened to this session I honestly thought an approach like this could cause massive issues from dealing with different egos to territorial problems. But I now believe this to be an extremely smart and strategic approach to a successful creative process.

When I created the Alphabet Bash in 2006, it was amazing to watch the creation of this event take place. Here was talent from PR, advertising, communication, interactive and marketing companies all around the Twin Cities, some competitors and some collaborators, all sitting at the same table sharing ideas, asking questions and pushing each other to do the best work possible. People putting the competitiveness aside to do the best work for the organization they were representing. The end result: a stellar event that members of IABC, PRSA, AMA and AdFed are truly proud of.

So I am curious if other people have seen this trend of sharing ideas with other agencies and actually working together. And if you are on the client end of things, do you actively work to bring all your partners together when working on a project?

Mentorship Circle Event - Wednesday, May 14, 2008

A casual and engaging evening of interaction

The Ad Fed Mentorship Program is designed to allow members to individually interact with potential mentors by meeting them in an informal group setting called a Circle Group. These are held four times a year and offer introductions based on areas of interest. Following each Circle Group Event, Ad Fed facilitates the formal expression of interest between mentees and mentors. Once the pairs yes, it is easy! The mentee and mentor set their own schedule, their own topics and their own meeting forum/location. The rest is a fantastic experience for both the mentor and mentee to heighten the satisfaction they get from their respective careers. Participants can also choose to simply attend quarterly Circle Events where mentorship will happen via group discussions by area of interest.

Thanks to our sponsors Digital People and The Times/Jitters Bar and Café, this event includes free appetizers and one free drink ticket.

When: Wednesday, May 14, 2008
Time:
5:30pm to 7:30pm
Where: The Times/Jitters Bar and Café
201 E Hennepin Ave
Minneapolis, Minnesota 55414
Cost: FREE for members and nonmember mentors

Guest Mentors:

Michael Delgado/Associate Publisher, METRO Magazine
Guest Mentor Media/PR

Scott Grand/Managing Account Director, Little & Company
Guest Mentor Marketing

Aaron Gasperi/Manager Interactive Campaigns, Kruskopf Coontz
Guest Mentor Interactive

Adam Kmiec/Interactive Account Director/Colle+McVoy
Guest Mentor Interactive

Bryan Nanista/Creative Director, METRO Magazine
Guest Mentor Creative

Christopher Taylor/Interactive Planner, Carlson Marketing’s Door C Group
Guest Mentor Account Management

Click here to register or call the Ad Fed office at (651) 917-6251.

Registration Deadline: 5:00PM, Monday, May 12, 2008

Selling Creative Ideas to Clients: A Client’s Perspective

Ad Fed Breakfast Meeting
Friday, May 16, 2008

Speaker: Michael D. Keller, International Dairy Queen Corporation, Chief Brand Officer

Michael Keller from Dairy Queen will share his insights on how to get clients to approve your creative ideas. He will share with us what it took to help DQ begin to modernize by embracing a cutting-edge creative, national TV campaign.

Click here to see the latest DQ Spot.

How do you get great creative approved? How do you sell edgy creative?

Come to find out from the guy who said yes.

Michael Keller, chief brand officer, is responsible for the brand, concept and product strategies for International Dairy Queen Corporation (IDQ). Keller began his career with IDQ in 2001. Prior to that, he worked for Jamba Juice, Inc., Realtor.com, Koo Koo Roo, Baskin Robbins USA, Nestle Chocolate Co., and Bain & Co.

Keller graduated from Dartmouth College in 1987 with a Bachelor of Arts degree in psychology. In 1991, he earned a Masters of Business Administration degree from Amos Tuck School of Business Administration at Dartmouth College. Keller and his wife, Laura, have a daughter, Ava, and two sons, Davis and Alden. They have their home in Minneapolis, MN.

In his spare time, Keller currently enjoys serving on nonprofit boards, on the Children's Miracle Network Board of Directors and on the Pacer Center Advisory Board. He also enjoys training for and competing in triathlons, following the New York Giants and Yankees, driving his 1960 Morris Mini, building a tree house and spending as much time as he can with his wife and children.

Location:
The Woman’s Club
410 Oak Grove St
Minneapolis, MN 55403

Time:
8:00am - Registration/Networking
8:30-9:30am - Continental Breakfast and Speaker (including Q&A)

The Cost:
Ad Fed Members: $15
Nonmembers: $20
Students: $15

Register online or call the Ad Fed office at (651) 917-6251.

Registration Deadline: 5:00 pm, Wednesday, May 14, 2008

*Register Today* - Green Lights & Red Flags: FTC/BBB Rules of the Road for Advertiser

On Thursday, April 24th, national advertising experts will gather in Minneapolis for Green Lights & Red Flags: FTC-BBB Rules of the Road for Advertisers, a dynamite advertising event highlighting the ‘how-to’s in complying with federal and state truth-in-advertising standards. Sponsored by the Better Business Bureau of Minnesota and North Dakota and the Federal Trade Commission, Green Lights & Red Flags will feature knowledgeable speakers discussing what you need to know about:

Advertising Law: Understanding the Rules of the Road – The FTC’s approach to ad claims, disclosures, endorsements, and substantiation

Avoiding a Promotion Commotion – Complying with new standards for rebates, gift cards, commercial email, and other promotional practices

The Secure Entrepreneur: Data Security & Consumer Privacy – Best practices to avoid, assess, and address a data security breach

If the Government Comes to Call – An inside look at federal and state consumer protection investigations

When Your Competitor Crosses the Line – Self-regulation or litigation? Weighing the options when a competitor’s practices violate the law

Presenters:

Honorable Lori Swanson, Minnesota Attorney General

Bert Hubbell, President, Better Business Bureau of Minnesota and North Dakota

Lesley Fair Attorney, Federal Trade Commission

Jim du Bois, President & CEO, Minnesota Broadcasters Association

Charles Weier Corporate Counsel, Best Buy Enterprise Services, Inc

Maureen English Carroll Advertising Attorney, ShopNBC

C. Steven Baker Director, Midwest Region, Federal Trade Commission

Rolando Berrelez, Deputy Director, Midwest Region, Federal Trade Commission

Paul Luehr, Managing Director & Deputy General Counsel, Stroz Friedberg, LLC

Prentiss Cox, Associate Clinical Professor, University of Minnesota School of Law

Karen Olson, Deputy Attorney General, Minnesota Attorney General’s Office

Rachel Williams, United States Postal Inspector

Steven Wernikoff, Attorney, Midwest Region, Federal Trade Commission

Lisa Jemtrud, Trade Practices Manager, Better Business Bureau of Minnesota and North Dakota

David Mallen, Associate Director, National Advertising Division, Council of Better Business Bureaus

Stephen R. Bergerson, Attorney, Fredrikson & Byron, P.A.

Event Partners:

Advertising Federation of Minnesota

American Association of Advertising Agencies

Department of Ethics and Business Law of the University of St. Thomas’ Opus College of Business

Greater Metropolitan Auto Dealers Association

Metropolitan Independent Business Alliance

Minneapolis Regional Chamber of Commerce

Minnesota Automobile Dealers Association

Minnesota Broadcasters Association

Minnesota Journalism Center of the University of Minnesota

Sales and Marketing Executives Association of Minneapolis/St. Paul

LAST DAY TO REGISTER IS WED., APRIL 23rd
Click Here to Register

Ad Fed Mentorship Program

The Ad Fed Mentorship Program is designed to allow members to individually interact with potential mentors by meeting them in an informal group setting called a Circle Group. These are held four times a year and offer introductions based on areas of interest. Following each Circle Group Event, Ad Fed facilitates the formal expression of interest between mentees and mentors. Once the pairs yes, it is easy! The mentee and mentor set their own schedule, their own topics and their own meeting forum/location. The rest is a fantastic experience for both the mentor and mentee to heighten the satisfaction they get from their respective careers. Participants can also choose to simply attend quarterly Circle Events where mentorship will happen via group discussions by area of interest.

Thanks to our sponsors Digital People and The Times/Jitters Bar and Café, this event includes free appetizers and one free drink ticket.
The Cost:

FREE for members (non-member mentors may also participate for free).
The Categories of Interests/Topics:

Creative

Marketing

Interactive

Account Management

Media/PR

When:

4.16.2008, 5:30pm to 7:30pm

Where:

The Times/Jitters Bar and Café
201 E Hennepin Ave
Minneapolis, Minnesota 55414

AdFed Monthly Meeting - March 19, 2008

More than ever, audiences are in control over when and how they receive information about products and services. Panelists from four well-known and highly respected agencies will talk about how advertisers are using digital media to reach them.

AdFed Meeting Specifics

The Spot:
The Metropolitan,
5418 Wayzata Blvd, Golden Valley, MN 55416
Directions

The Time:
Registration/Networking: 11:15 am
Lunch: 11:45 am
Panel: Noon – 1:30 pm (Includes Q&A)

The Cost:
Members: $30
Nonmembers: $65
Students: $25

The Registration:
Register online or call the Ad Fed office at 651-917-6251. ($10 late fee applied after March 16.)
Registration deadline: 5:00 pm, Monday, March 17, 2008

Last Chance - 2007 AdFed/Ad2 Holiday Party

UGLY SWEATER EXTRAVAGANZA!!!

In addition to celebrating the holidays with friends and co-workers, part of the proceeds from the event will benefit The Courage Center, a resource center that helps to empower, rehabilitate and uplift both children and adults experiencing barriers to health and independence.

Meeting Specifics

Location:
Trocaderos
107 3rd Ave. North
Minneapolis, MN 55401

Time:
5:00 PM Registration
5:00 PM - 8:00 PM Program

Cost:
Ad Fed/Ad2 Members: $25.00
Nonmembers: $40.00
Students: $25.00

For more information, call the Ad Fed office at (651) 917-6251, or revisit the Ad Fed Web site at www.adfed.org.

YAMAMOTO MOSS MACKENZIE SCORES TWO AWARDS

Yamamoto Moss Mackenzie left The Show, the Advertising Federation of Minnesota’s annual advertising awards gala, with two new awards, a silver pushpin for an agency holiday mailing and a bronze for a piece designed for the Minneapolis Institute of Arts. The honors were given on the evening of Fri., Oct. 19 at The Depot in downtown Minneapolis.

The advertising and interactive marketing awards were judged earlier this year from a pool of 1,620 entries from agencies, individuals and corporate advertisers.

Extreme Ad2 Event: Magazine Edition

Magazines. Great for catching up on the latest celebrity dish, discovering new travel destinations or just spreading across your coffee table. Either way, there are magazines for all types of readers, meaning opportunities for all types of advertisers. Three periodical-pros from our very own Minnesota Monthly will join us to share the inside scoop on working in the magazine industry, how they work to fulfill clients needs through advertising and the pros and cons of magazine advertising compared to other mediums.

Minnesota Monthly speakers include Sara Soli, Marketing Manager; Kylie Engle, Sr. Account Executive; Chrissy Sarinske, Promotions Editor and Writer.

Who:
You and your advertising posse

What:
November Ad2 Event

Ad2 Members: Free with pre-registration, $5 at the door
Ad Fed Members: $10 with pre-registration, $15 at the door
Nonmembers: $15 with pre-registration, $20 at the door
Students: $5 with pre-registration, $10 at the door

Pre-Registration closes at 5:00 pm on Nov. 13, 2007

When:
Thursday, November 15
5:30-6:30 pm - Registration
6:30-7:00 pm - Speaker
7:00-On - Cocktails/Networking

Where:
The Imperial Room
417 1st Ave. N
Minneapolis, MN
(612) 376-7676

Why:
Because we promised you an Ad2 event. That's why.

Register Now!

Ad Fed November Luncheon - Social Computing

Ad Fed November Luncheon - Social Computing
Wednesday, November 14, 2007

Time: Registration - 11:30 am; Program - Noon
Location: The Metropolitan, 5418 Wayzata Blvd., Golden Valley, MN

Speakers:
David Krejci, Weber Shandwick
Larry Harris, Ansible
Tommy Arrix, Facebook

As the popularity of social networking sites like Facebook and MySpace outpace time spent on other Web sites and even email, marketers are left wondering how to harness the power of this new phenomenon ... or better yet, anticipate what the “Next Big Thing” will be and prepare for it!

Prepared to speak on this topic are David Krejci, VP of Interactive and Emerging Media at public relations firm Weber Shandwick; Larry Harris, formerly of Draftfcb and now with Ansible Mobile; and Tommy Arrix of Facebook.

Come see what these visionaries have to say – not only will you get a short break from the office, but you may take away a thing or two.

Cost:
Members: $30
Nonmembers: $65
Students: $25

Register Online Today

Reserve tables of eight for $400 (includes company mention in promotional materials and corporate signage on the table during the presentation).

Contact the Ad Fed office at (651) 917-6251 for more information.

Ad2 Returns, Like the Jedi

Still worried about the three month drought of Ad2 events? Worry not, because September is finally here and we're about to make it rain.

Drop by for a long awaited evening of networking, prize giveaways, food and cocktails. We'll also get reacquainted and hear from the Ad2 board about what's been, and what's yet to be in the world of advertising and Ad2. Plus we'll be giving away many door prizes including two iPOD Shuffles! We hope to see you there.

The Spot
Grumpy's Bar & Grill
1111 Washington Ave S
Minneapolis, MN
612-340-9738
click here for directions

The Details
Thursday, September 20
5:30-6:30 p.m. - Registration
6:30-7:00 p.m. - Ad2 Board
7:00-8:15 p.m. - Ad Games & Networking (Door prizes will be awarded after the presentation. Must be present to win.)


The Price
Ad2 Members: Free with
pre-registration, $5 at the door
Ad Fed Members: $10 with
pre-registration, $15 at the door
Students: $5 with pre-registration.
$10 at the door
Nonmembers: $15 with
pre-registration, $20 at the door

Ad2 Members Register Here
Ad Fed Members Register Here
Students Register Here
Nonmembers Register Here

The Alphabet Bash returns!!!

Please join...

IABC: International Association of Business Communicators
PRSA: Public Relations Society of America
AMA: American Marketing Association
Ad Fed: Advertising Federation of Minnesota

...as they host the 2nd Annual Alphabet Bash on Thursday, August 16 from 6 pm -9 pm at Trocaderos Night Club, 107 Third Ave N. in the Minneapolis Warehouse District.

The Alphabet Bash is a "can't miss" networking event celebrating Minnesota marketing and communications professionals! Make business connections, develop long-lasting relationships, explore other business development opportunities - or just come for a good time. Last year we had over 450 marketing and communications professionals in attendance — we hope to make this year even bigger and better!

Cost:
$30.00 for members of the above organizations
$40.00 for non-members
$20.00 for students
(cost will go up $10.00 if registering after August 2, 2007)

**Price includes drinks, heavy appetizers and a chance to win fabulous door prizes, including a pair of Sun Country Airline tickets to anywhere in the continental U.S. that Sun Country flies.

NEW THIS YEAR “Pre-Networking Workshop”
Beat the rush and check in early for the 2007 Alphabet Bash. Join us from 4:30 p.m. - 5:30 p.m. to learn the art of network from Joan Moser of Spoken Impact. Refresh your elevator pitch and get tips that you can put to work immediately – plus get an extra drink ticket to use at the event. Registration is an additional $10 and space is limited.

To register or for additional information please visit www.alphabetbash.com

AD Fed Job Fair

July 12, 2007

Calling all Twin Cities Agencies and Creative Firms

This is your opportunity to participate in the premier career and networking event for Minnesota’s advertising and creative services community.
This is no ordinary job fair. In fact, the Ad Fed job fair is being featured as part of the Professional & Executive Diversity Job Fair at the 78th Annual Kappa Alpha Psi Grand Chapter Meeting.

Over 2,000 Pre-qualified Attendees
Attendees will be required to have a 4-year degree or more to walk the job fair. Aside from that, everyone is welcome — regardless of gender, ethnicity, sexual orientation, religion, social background, etc.

Why Be An Exhibitor?
This is the advertising and creative community’s opportunity to be a leader by proactively supporting the diversification of our workforce. Reserve your company’s booth in the Ad Fed Job Fair and take advantage of over 2000 attendees—from recent grads to seasoned veterans, seeking professional jobs in the advertising industry.

Event Information
Date: July 12, 2007
Place: Minneapolis Convention Center
Time: 10:00AM – 4:00PM

Booth Packages
Discounted advertising industry rates:
All packages include company ID sign, hospitality and company name listed in event program guide:

$1295 - 8' X 10' booth

$1595 - 8' X 10' booth, full-page ad in official event program guide

$1995 - 8' X 10' booth, full-page ad in official event program guide, access to online event resume database

Ask about sponsorship opportunities.

For more information contact Chris Mackenzie Aburime at (952) 595-4496 ext. 109 or chris@psijobfair.com.

AdFed - The Show 2007

HEY YOU GUYS! The Show is back on the grid and it gets its electricity from creative people like you.

So don't wait for a lightning strike, act now and enter your 2006-07 advertising into The Show - The Advertising Federation of Minnesota's premier opportunity to get your name, business, and general excellence some recognition and acclaim. Will your creative efforts light up the city or merely generate static electricity? It's too soon to tell, but you can't win if you don't enter. So designate one point person for your agency, business, or school and have them register online. If you registered last year, you'll need to register again. Once you're plugged in, you can submit entries, change your info & review your submissions. Make sure to read the category instructions and FAQ because 2007 brings new categories and rules. But, there are still the three biggies to shoot for: Best of Show, Best of Show - Interactive, and Best of Show - Student (which has 2 $2500 scholarships sponsored by The Twin Cities Council of the AAAA's.)

If you need further assistance, contact us or email your questions to questions@theshowmn.org.

AdFed/Ad2 2007 Pub Crawl – May 17

What better way to celebrate spring than to go on the annual AdFed/Ad2 Pub Crawl!This year we will be "crawling" to Solera, Glueks and The Imperial Room. There are drink and appetizer specials at all the stops!

When: May 17, 2007
Where: Solera, Glueks, and The Imperial Room
Schedule:
6:00 p.m. - 7:00 p.m. Solera will be offering $2 sangrias, $2 domestics, and tapas starting at only $2!
7:00 p.m. - 8:00 p.m. Stop at Glueks for 2 for 1's on all taps and rails! 8:00 p.m. - 9:30 p.m. or whenever you get into the cab...The Imperial Room features $3 domestic bottles, $3 any tap beer and 1/2 price martinis!

Click here to register!

The event cost is FREE for members of AdFed and Ad2!
Non-members: $10
Students: $10

AdFed - Juicing the Orange

Creativity should be present in every business. On Wednesday, January 17, Ad Fed presents Fred Senn, co-author of "Juicing the Orange," and co-founder of Fallon Worldwide. The presentation is centered on how businesses and professionals can leverage, harness and foster creativity to help them grow. Don’t miss this opportunity to make sure your company is getting it’s fill of “Vitamin C”...the C being for creativity, of course.

Date: Wednesday, January 17, 2007
Agenda:
11:00 a.m. – Registration
11:30 a.m. – Buffet-style lunch
11:45 a.m. – 1:00 p.m. – Announcements/presentation/Q&A
1:00 p.m. – 1:30 p.m. – Adjournment and networking
Location: Metropolitan Ballroom – 5418 Wayzata Blvd, Golden Valley
Register: www.adfed.org or call 651.917.6251