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Thursday, August 09, 2018

Minnesota Zoo Selects Clarity Coverdale Fury as Media Agency

Clarity Coverdale Fury (CCF) has been named media agency of record for the Minnesota Zoo, a premier destination in the Twin Cities whose mission is to connect people, animals and the natural world to save wildlife. 

CCF’s responsibilities will include all media planning and buying for the Zoo, helping them achieve their enrollment goals by expanding their reach and inspiring new audiences. “We want all Minnesotans to come to the zoo to have fun, be inspired, and feel like it is a place for them,” said Michelle Benson, Senior Director of Marketing and Communication at the Minnesota Zoo. “We believe CCF’s understanding of our industry, our mission and our state will help us be successful.”

“We are very excited to expand our relationship with the Minnesota Zoo,” said Rob Rankin, President of CCF. “Their mission and day-to-day efforts are something our entire community can benefit from and we’re thrilled to help them tell that story.”