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Thursday, August 23, 2018

5 Top PR Tips for Nonprofits

Public relations (PR) can be a very tough niche. Many PR practitioners must meet expectations with little or no budget and limited resources. When you are a PR practitioner in the nonprofit sector, this is often your reality.

While working for a nonprofit can be extremely challenging, it can be very rewarding. The trick to be successful is to utilize the resources you do have to the best of your ability and make do with what you have.

Working in the nonprofit sector means the biggest advantage you have is your audience. Not only is the consumer your audience, it is your supporter. These are people who believe in your cause, and a fundamental component of any nonprofit’s ability to reach its supporters is PR.

In many ways, nonprofit organizations work in a similar manner as their for-profit counterparts. They face the similar challenges. Both must compete for their share of voice in a nonstop, unpredictable media environment.

Nonprofit PR Tips: Revamp Your Approach and Gain Media Attention

In order to achieve results, it is imperative that any organization communicates well – both internally and externally. The five “best practices” listed below can help your nonprofit effectively communicate its message and leverage your expertise. You can enhance your nonprofit’s reputation, widen its influence and connect with new audiences.

No 1: Using Strategy to Achieve Success

Nonprofit organizations are often guilty of conducting a series of unconnected or loosely connected activities to achieve their immediate goals. A more effective strategy would be to implement an overarching communications approach is consistent in its messaging. Maintaining consistency will be more effective in creating a distinctive reputation for your nonprofit.

No 2: Differentiate With Your Own Unique Story

Every organization, whether it is a start-up, a small nonprofit or a multi-national corporation, must have its own compelling, message-driven story. Your nonprofit should define its own unique story and determine its value to the community it serves. Establish a foundation on which to build your story; a foundation of clearly defined messages that position and differentiate your unique nonprofit organization.

The cornerstone of any successful communications strategy is a core message platform.

No 3: Identify Spokespeople With Expertise

To ensure your nonprofit organization is speaks in one voice, choose spokespeople who are comfortable speaking on a variety of industry topics and who have the expertise to engage with major donors, media, and influencers. Consider having all your spokespeople attend a professional media training workshop. Your spokespeople will become more comfortable in their role, their messages will be sharper and your entire nonprofit organization will be speaking as one.

No 4: All Communications Should be Mapped Out

The proper execution of communications endeavor is critical. Whether this includes issuing proprietary data and surveys or conducting regular media outreach, it is important to plot out these tactics in your strategic communications campaign. Generating awareness, even when there’s no specific news to report, keeps organizations’ planning tactics on track and helps them prioritize.

No 5: Use Social Media Platforms to Inspire & Engage

Today, social media has leveled the communications playing field. Organizations publishing their own content can reach viewers on a broad scale in a number of creative and cost-effective ways. Social media should be approached using the same strategic mindset as with traditional communications. Interaction with your viewers should be just one element in your overall communications vehicle. It should be message-driven. The content you share should be interesting and useful to your audience.