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Thursday, July 19, 2018

LEVEL Rebrands as LEVEL Mpls

To boldly broadcast Minneapolis as a creative destination to brands nationwide, advertising, digital and brand strategy agency LEVEL has rebranded as LEVEL Mpls. Its new name embraces the agency’s Minnesotan roots to emphasize local ties, though clients come from all over. As part of the update, LEVEL Mpls hired muralist John Grider of Broken Crow to adorn their headquarters with life-sized art reflective of the boundless creativity the agency delivers for clients.

“We’re showing people you don’t have to travel to one of the coasts to get innovative branding and creative,” said Dave Damman, chief creative officer. “Other cities don’t have the calling card that Minneapolis does. Size doesn’t matter either – it’s what an agency can bring to the table that counts.”

To bring the LEVEL Mpls brand to life artistically, the agency coaxed Twin Cities artist John Grider of Broken Crow out of retirement. The artist was given free rein to produce avant garde art throughout the office.

“I tend to research places before I paint there, and I connected with Level's mission statement,” said Grider.

Murals include a 20-foot-tall eagle and a den full of timber wolves overlaying the stairwell. The artistic intention behind these pieces is simply “creativity for creativity’s sake.”

“As soon as people walk through our doors, we want to be the most interesting part of our clients’ day,” said Damman. “We are a small but powerful agency that is relentless in developing brands, and we are creating an energy and space to deliver on our strengths.”

Building on that energy, LEVEL Mpls recently has added new clients, expanding into the outdoor recreation, snack foods and spirits markets.

“We proudly say that the creativity of Minneapolis is in our blood,” added Damman. “We’ve been able to attract and hire some of the best talent in the market to grow our clients’ brands.”

As part of its rebranding, LEVEL Mpls has a new logo and a redesigned website.