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Tuesday, May 22, 2018


The Advertising Federation of Minnesota (AdFed) announced last night that Minneapolis social media marketing agency, The Social Lights founder Martha McCarthy Krueger and account manager Carlyn Sveen, have been named to AdFed’s 32 Under 32 List of 2018. The annual award ceremony took place on May 17, 2018 at the Varsity Theater in Minneapolis. 
             “We started our agency while we were still in college. Seven years ago we didn’t have a lot of resources, but we did have an idea that social media had huge untapped possibilities. The trick for us was getting clients to trust that vision,” said Emily Pritchard, co-founder, The Social Lights. “We are proud that that early vision enabled us to make this prestigious list – with a few years to spare!”

In just a few years, social media has managed to change the world. Our mission is to help clients see how they can harness social’s engagement-driving power to their advantage,” added Martha McCarthy Krueger, co-founder, The Social Lights. “The AdFed 32 Under 32 list is important, because like social media, these ambitious individuals are also helping change the world. We are proud and inspired that our community has such a wealth of bright, young world-changers.”
The Advertising Federation of Minnesota (Ad Fed) is a non-profit, professional trade association in which members volunteer their time and talents to plan and execute committee events that the Minnesota advertising community.  Ad Fed offers networking opportunities, seminars, speaker presentations and other industry focused events. Ad Fed celebrates the Twin Cities’ market strength and the global impact that our community makes through leading brands, creative advertising campaigns and sound business practices.
            The Social Lights is a marketing agency specializing in social media for business. Founded in January 2011 by entrepreneurs Emily Pritchard and Martha McCarthy Krueger, the agency offers social media strategy, training, and community management services to help clients achieve their business objectives. The Social Lights is certified as a women’s business enterprise by the WBENC, the nation’s largest third-party certifier of the businesses owned and operated by women in the U.S. The Social Lights is a proud partner and sponsor of several community-oriented organizations and charitable causes.