Advertise on MNPR

Friday, May 25, 2018

Job - Land O'Lakes - Marketing Specialist

Wednesday, May 23, 2018

Land O'Lakes - Marketing Specialist

Arden Hills, MN

Land O'Lakes Dairy Foods division is a leading marketer of a full line of dairy-based consumer, foodservice and food ingredient products across the United States. This division also includes Global Dairy Ingredients that sells a portfolio of value-added dairy ingredients (specialty powders, milk powder, cheese, butter and whey) and offers expertise to large international customers.

The Dairy Foods Business Unit seeks a qualified Marketing Specialist to support the Foodservice business team. This team is responsible for Foodservice growth within both Commercial and Non-Commercial channels. This Marketing Specialist role supports efforts across the Commercial Channel group. The role reports into the Marketing Director of Foodservice.

More specifically, this role has the following accountabilities:
  • Able to analyze business opportunities, problems, and trends (includes both regular business tracking forecasting and ad hoc data requests). This involves tracking of NPD data, production and forecasting data, customer data and ad hoc requests.
  • Supports information sharing and data availability by managing the LOL system interaction and support including Sharepoint, OBI, Onedrive, OneNote etc.
  • Manages the marketing budget, including Allocadia management, tracking expenses to budget and communicating with marketing team and cross-functional budget partners, facilitating requests and reconciling reports.
  • Supports the broader team in development of senior leadership meetings and presentations.
  • Partners with IMC to support execution of elements of the marketing plan.
  • May coordinate and/or update website, social content calendars, blogger programs, small photo shoots.
  • Supports the development of business growth strategies by conducting ad hoc data analysis enabling analytical and strategic recommendations on all projects.
  • Responsible for all aspects of invoice payment for market research projects and marketing spend (new supplier setups, PO setups, invoice processing, etc.)
  • Contributes to the development of meaningful and persuasive sales and trade show materials to help sell in new items or describe new programs.
Requirements:
  • 4-year college degree
  • Able to multi-task and collaborate. Very organized.
  • Able to work well with MS Office tools including proficient with Excel and Word.
  • Proficient in PowerPoint Strong analytical abilities.
EOE M/F/Vets/Disabled. Land O’Lakes, Inc. enforces a policy of maintaining a drug-free workforce, including pre-employment substance abuse testing.
Apply now.

Tuesday, May 22, 2018

THE SOCIAL LIGHTS EMPLOYEES NAMED TO ADFED 32 UNDER 32 LIST

The Advertising Federation of Minnesota (AdFed) announced last night that Minneapolis social media marketing agency, The Social Lights founder Martha McCarthy Krueger and account manager Carlyn Sveen, have been named to AdFed’s 32 Under 32 List of 2018. The annual award ceremony took place on May 17, 2018 at the Varsity Theater in Minneapolis. 
             “We started our agency while we were still in college. Seven years ago we didn’t have a lot of resources, but we did have an idea that social media had huge untapped possibilities. The trick for us was getting clients to trust that vision,” said Emily Pritchard, co-founder, The Social Lights. “We are proud that that early vision enabled us to make this prestigious list – with a few years to spare!”

In just a few years, social media has managed to change the world. Our mission is to help clients see how they can harness social’s engagement-driving power to their advantage,” added Martha McCarthy Krueger, co-founder, The Social Lights. “The AdFed 32 Under 32 list is important, because like social media, these ambitious individuals are also helping change the world. We are proud and inspired that our community has such a wealth of bright, young world-changers.”
            
The Advertising Federation of Minnesota (Ad Fed) is a non-profit, professional trade association in which members volunteer their time and talents to plan and execute committee events that the Minnesota advertising community.  Ad Fed offers networking opportunities, seminars, speaker presentations and other industry focused events. Ad Fed celebrates the Twin Cities’ market strength and the global impact that our community makes through leading brands, creative advertising campaigns and sound business practices.
            The Social Lights is a marketing agency specializing in social media for business. Founded in January 2011 by entrepreneurs Emily Pritchard and Martha McCarthy Krueger, the agency offers social media strategy, training, and community management services to help clients achieve their business objectives. The Social Lights is certified as a women’s business enterprise by the WBENC, the nation’s largest third-party certifier of the businesses owned and operated by women in the U.S. The Social Lights is a proud partner and sponsor of several community-oriented organizations and charitable causes.

Friday, May 18, 2018

Job - Mall of America + Fashion PR program

Job - Minnesota Vikings are seeking a Youth Marketing Intern

Saturday, May 12, 2018

Job - H.B. Fuller - Communications Specialist

Thursday, May 10, 2018

Job - Minnesota Wild - Marketing Intelligence Intern

Morsekode wins Polaris business

Minneapolis creative agency Morsekode announces it has been chosen to work with Polaris after a competitive review. The agency will help Polaris enhance its digital strategy and capabilities, for all of the company’s off-road vehicle brands. This work will include elevating the user experience and redesigning the web presence. 
 
 For more than 60 years, Polaris has been making high quality, breakthrough products, including launching the snowmobile industry. As one of the world’s largest Powersports companies, Polaris’ vision is to fuel the passion of workers and outdoor enthusiasts around the globe by delivering innovative vehicles, products, services and experiences that enrich their lives.
 
“We’re excited to have Morsekode in our corner as we help make the Polaris website visitor user experience as exciting and engaging as the products themselves. Or as close as we can get— since, of course, you can’t compare to the exhilaration of actually riding one of our vehicles,” says Andy Vitale, director of user experience, Polaris. “Whether the customer is new to the Polaris offering or searching for their tenth off-road vehicle, we aim to provide an experience that helps the customer seamlessly engage with Polaris to find their perfect vehicle.”
 
(Morsekode Polaris team: Shad Christensen, Director of Account Development; Travis Thompson, Director of Strategy; Erica Erb, Director of Project Management and IT Services; Dain Larson, Creative Director; Mark Morse, CEO/CCO)

Morsekode recently celebrated its 16th anniversary with a 30 percent growth spurt over 2017, adding new clients and launching a new sports and entertainment division“We’re thrilled to be on this ride with Polaris,” says Mark Morse, Morsekode founder and CEO. “The company’s rich history of innovation and building brands and products that its customers love is exactly the right fit for our belief of delivering a consistently powerful brand experience through all touchpoints, and we can’t wait to start our engines.”
 
            Morsekode is a modern creative agency that employs instruments from strategic planning and web design to video and content development to compose ideas that grow business and create Brands that Groove.
and experiences that enrich their lives.