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Wednesday, April 25, 2018

Minnesota PRSA Honors Achievements in Local Communications During 2017

Minnesota PRSA is the ninth-largest chapter of the Public Relations Society of America (PRSA), the world’s largest organization for public relations professionals with nearly 32,000 professional and student members. A strong, active part of Minnesota’s communications community since 1953, Minnesota PRSA’s membership is comprised of nearly 400 corporate, agency, independent, non-profit and government public relations professionals from Minnesota, the Dakotas and western Wisconsin. Through its programs and services, Minnesota PRSA delivers on its Exponent PR took home Best in Show for its Wading into Uncharted Waters communications program, in conjunction with WinField United, as the Minnesota chapter of the Public Relations Society of America (Minnesota PRSA) held the 40th Annual Minnesota PRSA 2018 Classics Awards on April 19 at The Grand 1858 at Minneapolis Event Centers. The annual event serves as a celebration of top communications efforts executed within the chapter territory, which includes Minnesota, the Dakotas and western Wisconsin.

In total, 46 awards were presented during the evening, honoring professional achievements from 2017. Included were 37 awards highlighting strategic communication elements and communications programs, and four student honors. Holli Henderson (Young Professional Award), Paul Maccabee (Padilla Award), Jack Nachtigal (Dr. Willard Thompson Scholarship First Place) and Rachel Oehlke (Dr. Willard Thompson Scholarship Runner-up) were also recognized for their individual achievements.

2017 Best in Show Award
Exponent PR beat out 21 other program award winners en route to taking home the evening’s top prize. The Wading into Uncharted Waters campaign aims to educate stakeholders about the use of fresh water in agriculture and the long-range effects of not protecting this vital natural resource. Specifically, the message initiated a conversation regarding the responsible use of water in farming.

Donald G. Padilla Distinguished Practitioner Award
Minnesota PRSA recognized Paul Maccabee, of Maccabee Public Relations, as the Donald G. Padilla Distinguished Practitioner Award recipient. The award is given to an outstanding individual who has made selfless contributions to the public relations industry and demonstrated exceptional professional achievement.

Young Professional of the Year Award
Holli Henderson, working for U.S. Bank, was recognized as the Minnesota PRSA Young Professional of the Year. This award is given to a rising star in the chapter who has contributed to their organization, industry and community.

Dr. Willard Thompson Scholarship
Jack Nachtigal, a student at the University of Minnesota, was the first-place finisher for the scholarship, netting him a $2,000 prize and complimentary PRSA membership. Rachel Oehlke, also a student at the University of Minnesota, was selected as the runner-up, earning a $1,000 prize and complimentary PRSA membership.

Student Awards
News/Feature Writing
A New Appreciation for the American Soldier
Leah Blom, Augustana University

PR Campaigns
Pole Vault Clinic PR Campaign
Maria Missurelli, Saint Mary’s University of Minnesota



Personal Branding/Portfolio
Eastern Europe: Cultural Trauma, Communications, and the Camera
Grace Fjellanger, Augustana University

Digital Projects
Augustana PRSSA ‘No Meth Ever’ Social Media Campaign
Augustana University PRSSA Chapter

Classics Awards Program Winners
Community Relations (Agency/Organization with fewer than 25 Employees)
Bringing Minnesota’s Fire Community Together
Bellmont Partners

Community Relations (Agency/Organization with more than 25 Employees)
Stacy’s Helps Women Rise into Leadership Roles in Kitchens Across America
Carmichael Lynch Relate

Institutional Programs (Agency/Organization with more than 25 Employees)
Engaging Young Journalist to advance Health Equity
Padilla

Special Events/Observances (Less than Seven Days, Agency/Organization with fewer than 25 Employees)
Getting “Up Close” with the 2017 Artability Art Show & Sale
Bellmont Partners

Special Events/Observances (Less than Seven Days, Agency/Organization with more than 25 Employees)
Sun Country Airlines Hometown Lakes Project
Carmichael Lynch Relate

Special Events/Observances (More than Seven Days)
Minnesota Wild Turns Pond Water into Hockey Gold
ICF Olson

Public Services
Engaging Young Journalist to Advance Health Equity
Padilla

Marketing Services (Agency/Organization with fewer than 25 Employees)
Empowering Energy Education with Unified Branding & Messaging
Strother Communications Group

Marketing Services (Agency/Organization with more than 25 Employees)
The 40-Year Neighborhood Watch: Omega Property Management with Rocket55
Rocket55

Marketing Products (Agency/Organization with fewer than 25 Employees)
Angie’s BOOMCHICKAPOP Empowers Women with POP of POSITIVITY Tour
Kohnstamm Communications

Marketing Products (Agency/Organization with fewer than 25 Employees)
Garden of Life Fuels Fitness Fanatics with #GOLSport Clean Nutrition
Carmichael Lynch Relate


Crisis/Issue Management
Medtronic Weather the Storm and Returns to Full Operations in Puerto Rico
Medtronic

Reputation/Brand Management
Everyday Life. Powered Locally.
Exponent PR

Internal Communications
Operation: Newsletter
Weber Shandwick

International/Multicultural Public Relations
Engaging Young Journalists to advance Health Equity
Padilla

Integrated Programs (B2B Products)        
Feeding the World – It Starts With an Acre
Exponent PR

Integrated Programs (B2B Services)
Living Acres: Preserving Monarch Butterflies
Padilla

Integrated Programs (Consumer Products)
Minnesota Wild Turns Pond Water into Hockey Gold
ICF Olson

Integrated Programs (Consumer Services)
Wading Into Uncharted Waters
Exponent PR

Integrated Programs (Government/Non-Profit)
Winning the Awareness Battle for Soldier Protection
Padilla

Integrated Programs (Healthcare)
Blue Cross and Blue Shield of Minnesota - Reverse It Prediabetes Awareness Campaign
Padilla

Integrated Programs (Technology)
Honeywell Goes Live to Drive Demand Worldwide
Weber Shandwick

Classics Awards Elements Awards
Special Purpose Publications
Minnesota State Viewbook
Neuger Communications Group

Multimedia
The Timberwolves Launch a #NewEra
Olson Engage

Annual Reports
The Future of Rural Communities Starts with You
Exponent PR
Influencer Outreach
Edwards Serves Piece on Pi(e) Day
Carmichael Lynch Relate

Newsletters
Operation: Newsletter
Weber Shandwick

Media Relations (Agency/Organization with fewer than 25 Employees)
3M: Becoming the BSI thought leader
Inprela Communications

Media Relations (Agency/Organization with more than 25 Employees)
Garden of Life Fuels Fitness Fanatics with #GOLSport Clean Nutrition
Carmichael Lynch Relate

Feature, Speech and Public Relations Writing
Bringing Urgency to Trauma
Weber Shandwick

Digital Execution
Planting the Seed for Better Crop Health
Exponent PR

Brand Research and Insights
Trending Topics: Collegis Education Research
Beehive Strategic Communication

Social Content Series (Agency/Organization with fewer than 25 Employees)
Creating Customers with IWCO Direct's Industry Leading Blog
Strother Communications Group

Social Content Series (Agency/Organization with more than 25 Employees)
The Timberwolves Launch a #NewEra
Olson Engage

Social Media Promotion (Agency/Organization with fewer than 25 Employees)
Creating Customers with IWCO Direct's Industry Leading Blog
Strother Communications Group

Social Media Promotion (Agency/Organization with more than 25 Employees)
Edwards Serves Piece on Pi(e) Day
Carmichael Lunch Relate

Creative PR Tactics
Edwards Serves Piece on Pi(e) Day
Carmichael Lunch Relate