Advertise on MNPR

Tuesday, December 04, 2018

Job - City of Bloomington - Community Outreach Coordinator

Tuesday, November 20, 2018

Tuesday, November 13, 2018

Job - Wells Fargo - Public Relations Lead (Communications Advisor)

Wells Fargo - Public Relations Lead (Communications Advisor)

Thursday, November 08, 2018

Monday, November 05, 2018

Job - Bosch Group Digital Marketing Communications Manager

Digital Marketing Communications Manager

Tuesday, October 02, 2018

Klein Management Systems - Marketing Communications Manager

 
Details: Our client, a national financial leader, is looking for a Marketing Communications Manager to develop and execute marketing and communication plans for investment products and services through the company's national network. In this role, you will support efforts designed to increase awareness, understanding and use of investment products with advisors, clients and sales consulting groups.

MUST HAVE SKILLS/EXPERIENCE:
  • Strong marketing communication skills
  • Strong experience developing and implementing marketing and communication strategies and plans
  • Experience in the financial services industry
  • Strong knowledge of investment products and services (i.e. mutual funds, exchange-traded funds (ETF), equities, bonds, unit investment trusts (UIT), investment research, etc.) especially related to performance and investing risk tolerance
  • Strong writing skills including experience writing content research and audience strategies
  • Digital marketing experience
  • Strong project management skills
  • Familiarity with the financial services industry, company target audiences and competitor activities in the market
  • Strong MS Office Suite skills

SKILLS/EXPERIENCE:
  • Ability to work as a leader to motivate and influence team members and internal partners
  • Strong PM and organizational skills with the ability to prioritize and multi-task
  • Strong collaboration skills with the ability to interact with variety of individuals cross-organizationally
  • Self-starter with the ability to work independently
  • Ability to think fast, respond quickly and learn quickly in a fast-paced environment
  • Strong organizational and time management skills with attention to detail

RESPONSIBILITIES:
  • Develop and execute marketing and communication plans for investment products and services (i.e. managed accounts, investment research, alternative investments, retirement plans, etc.) through the company's nationwide network.
  • Support efforts designed to increase awareness, understanding and use of investment products with advisors, clients and sales consulting groups.
  • Develop investment performance conversation materials, tools and resources.
  • Categorize and organize investments by solution, need and goals.
  • Develop risk tolerance and timeframe materials.
  • Build upon asset allocation materials.
  • Create marketing and communication plans to support product initiatives.
  • Work with large cross-functional teams across the organization to ensure alignment and integration.
  • Plan, write and implement marketing and communication strategies and tactics that support integrated plans.
  • Work individually or with a team to prepare communications, sales literature, etc.
  • Serve as primary liaison with internal partners such as legal, compliance, creative services, production services, product development, trading desk, etc.
  • Drive measurable program results.
  • Track program participation and results and provide recommendations for improvements, execute approved recommendations quickly.

Regards,

Gaurav Vatsa
13454 Sunrise Valley Drive, Suite 120, Herndon, VA 20171
Direct: 703-889-6667 | Fax: 703-889-6500
GauravV@LanceSoft.com | www.LanceSoft.com
Contingent Workforce | Enterprise Solutions | Engineering Services

Monday, October 01, 2018

Broadhead hires Nelson

Minneapolis-based content studio, North 401 (N401), announces the hire of Chadwick Nelson as Director of Video Content. Chadwick will guide N401’s Content Studio team in creating video content for multiple channels and growing  its current client list.

Chadwick has more than 16 years of video editing experience, working for brands such as Best Buy, Target and the Minnesota Lottery, as well as national television shows for ABC and The History Channel.

“We’re thrilled to have Chadwick’s knowledge and expertise in the industry,” says Sarah Zanger, SVP, Business Development. “Chadwick will bring not only sage advice to the N401 Content Studio team, but also a great network of potential new clients.”

Helping to bring Chadwick and the Content Studio team’s ideas to life will be N401, a content/ideation studio-for-rent in downtown Minneapolis. A full service video and photo studio as well as animation and editing services provide the tools the team needs to bring to life everything from videography to photography to social content and editing.

Job - Sun Country - Communications Specialist-External

Sun Country - Communications Specialist-External

Thursday, September 06, 2018

Wednesday, September 05, 2018

Thursday, August 23, 2018

5 Top PR Tips for Nonprofits

Public relations (PR) can be a very tough niche. Many PR practitioners must meet expectations with little or no budget and limited resources. When you are a PR practitioner in the nonprofit sector, this is often your reality.

Job - Vista Outdoor - Social Media & Content Specialist

Vista Outdoor - Social Media & Content Specialist

Job - Community School Coordinator - Youth Programs JobID: 4365

Community School Coordinator - Youth Programs JobID: 4365

Thursday, August 09, 2018

Job - Comcast - XFINITY Communities Events Specialist

Comcast -  XFINITY Communities Events Specialist

Minnesota Zoo Selects Clarity Coverdale Fury as Media Agency

Clarity Coverdale Fury (CCF) has been named media agency of record for the Minnesota Zoo, a premier destination in the Twin Cities whose mission is to connect people, animals and the natural world to save wildlife. 

CCF’s responsibilities will include all media planning and buying for the Zoo, helping them achieve their enrollment goals by expanding their reach and inspiring new audiences. “We want all Minnesotans to come to the zoo to have fun, be inspired, and feel like it is a place for them,” said Michelle Benson, Senior Director of Marketing and Communication at the Minnesota Zoo. “We believe CCF’s understanding of our industry, our mission and our state will help us be successful.”

“We are very excited to expand our relationship with the Minnesota Zoo,” said Rob Rankin, President of CCF. “Their mission and day-to-day efforts are something our entire community can benefit from and we’re thrilled to help them tell that story.” 

Monday, July 30, 2018

Minneapolis Communications Consulting Firm Tunheim Adds to Its Bench of Talent

Tunheim, a Minneapolis-based communications consulting firm, is adding to its bench of talent. Throughout its 28-year history, the firm has grown both its employee count and its partnerships with independent specialists.  

“I’m thrilled to see Tunheim grow with the addition of these talented professionals. Welcoming new perspectives and introducing new voices to our team helps us meet our clients’ unique needs and ensure that we are delivering our collective best,” said Tunheim President and CEO, Kathy Tunheim.

Joining as strategic partners are Arick Wierson, Emmett Coleman, and Susan Eich.
A native of Minnesota, Arick Wierson is a former Deputy Commissioner of Technology and Senior Media and Communications Advisor to New York City Mayor Michael Bloomberg; he is a current political and business contributor to CNN, CNBC and the New York Observer. Prior to joining Tunheim, Arick spent seven years in Luanda, Angola. Arick is fluent in Spanish and Portuguese. He is also a partner in the company organizing MANOVA - The Global Health Summit taking place in Minnesota this October.

Emmett Coleman, is an experienced government affairs and public relations executive with an extensive record of successful regulatory negotiations, relationship building and organizational transformation at the local, state and federal levels. Most recently, Emmett was vice president of external affairs for Comcast

Susan Eich is a trusted, senior corporate communications leader who has who has served in key roles at Sleep Number, Cargill, Target, Honeywell and SoftBrands, now part of Infor. Susan was an original founder of Tunheim and has played a significant role in the history of the organization. Susan is well-versed in successful corporate communications, including financial and investor communications, crisis and corporate reputation management.

Emily McGrath is joining Tunheim as a Senior Consultant.

Emily McGrath has extensive strategic consulting experience working for both the public and private sectors. Prior to working for Tunheim, she was a contract lobbyist for a variety of Fortune 500 companies. Additionally, Emily served as the legislative liaison for the Minnesota Department of Health and worked in corporate public affairs in both St. Paul, Minnesota and Washington, D.C. She is also a member of the board of directors of the Healdsburg (CA) Education Foundation, and an elected representative of the Healdsburg Charter School governing board. Emily has previously worked as a strategic partner for Tunheim and is now joining the team full-time.

Tunheim has added two new Associates to its team: Jason Darrow and Jonathan Du.

Jason Darrow joins Tunheim from Weber Shandwick in Chicago where he focused on media relations and developed outreach strategies for several retail and technology companies. Adept in strategic communications and storytelling, his passion for content creation and brand positioning grew when writing stories for the Big Ten Network’s LiveBIG campaign. 

Jonathan Du uses his knowledge in media, politics and journalism to develop stories that help drive conversation and policy. Getting his start in D.C. working for the Republican National Committee, he quickly realized the importance of storytelling in connecting policymakers with their constituents. Jonathan’s work experience has ranged from national party organizations to private research firms, to national broadcast outlets, most recently working for CBS News.

Tunheim is also promoting three of its employees

Linnea Moat was promoted to Consultant and works with a variety of Tunheim clients to craft effective messages that resonate with both the media and public, and to turn complex policy positions into digestible narratives. Linnea previously worked for U.S. Senator Amy Klobuchar.

Marika Kelly was promoted to Consultant. With a strategic mind, keen attention-to-detail and knack for crafted storytelling, Marika helps clients build authentic narratives and deliver impactful media relations and consistent results.

Maddie Renneke has been promoted to an Associate. With a dexterity for all things content and social media, Maddie helps clients tell their stories strategically and impactfully. Maddie previously worked in business development at Sovos.
 

Job - The Arc - Marketing and Public Relations Intern

The Arc - Marketing and Public Relations Intern

Job - Compeer Financial - Communication Specialist

Compeer Financial - Communication Specialist

Thursday, July 26, 2018

Job - Medtronic - Internal Digital Communications Specialist

Medtronic - Internal Digital Communications Specialist

Thursday, July 19, 2018

Job - Edina Public Schools - Digital and Media Specialist

Edina Public Schools - Digital and Media Specialist

Job - Best Buy - Social Media Specialist

Best Buy - Social Media Specialist

LEVEL Rebrands as LEVEL Mpls

To boldly broadcast Minneapolis as a creative destination to brands nationwide, advertising, digital and brand strategy agency LEVEL has rebranded as LEVEL Mpls. Its new name embraces the agency’s Minnesotan roots to emphasize local ties, though clients come from all over. As part of the update, LEVEL Mpls hired muralist John Grider of Broken Crow to adorn their headquarters with life-sized art reflective of the boundless creativity the agency delivers for clients.

“We’re showing people you don’t have to travel to one of the coasts to get innovative branding and creative,” said Dave Damman, chief creative officer. “Other cities don’t have the calling card that Minneapolis does. Size doesn’t matter either – it’s what an agency can bring to the table that counts.”

To bring the LEVEL Mpls brand to life artistically, the agency coaxed Twin Cities artist John Grider of Broken Crow out of retirement. The artist was given free rein to produce avant garde art throughout the office.

“I tend to research places before I paint there, and I connected with Level's mission statement,” said Grider.

Murals include a 20-foot-tall eagle and a den full of timber wolves overlaying the stairwell. The artistic intention behind these pieces is simply “creativity for creativity’s sake.”

“As soon as people walk through our doors, we want to be the most interesting part of our clients’ day,” said Damman. “We are a small but powerful agency that is relentless in developing brands, and we are creating an energy and space to deliver on our strengths.”

Building on that energy, LEVEL Mpls recently has added new clients, expanding into the outdoor recreation, snack foods and spirits markets.

“We proudly say that the creativity of Minneapolis is in our blood,” added Damman. “We’ve been able to attract and hire some of the best talent in the market to grow our clients’ brands.”

As part of its rebranding, LEVEL Mpls has a new logo and a redesigned website.

Friday, July 13, 2018

Job - Uponor - Content and Social Media Specialist

Uponor - Content and Social Media Specialist

Coloplast chooses Riley Hayes for EasiCleanse™ brand

Coloplast an international healthcare products and services company, has chosen Riley Hayes to create a brand awareness campaign for EasiCleanse™, which strives to be the future of bedside bathing and bathing protocols for hospitals across the country.
Riley Hayes’ first challenge will be getting this unique single-pack solution into the right hands for trial. The agency has said it will use smart positioning, precision audience segmentation and of course, inspired creative.
“We’re thrilled to be co-conspiring with Coloplast on EasiCleanse,” Riley Hayes Engagement VP, Dan Hoedeman says. “This product isn’t just an upgrade for patients, it’s an upgrade for the entire hospital supply chain. Marketed the right way, EasiCleanse could change the way hospitals everywhere care for their patients.”

Tuesday, July 03, 2018

Happy Independence Day!

Friday, June 08, 2018

Five Minutes with Minneapolis SEO Expert Josh Volk

Search engine optimization consultants in Minneapolis and around the world know that staying up to date on the constantly changing nature of SEO is challenging.

In this Q&A with Minneapolis SEO expert Josh Volk, vice president of SEO at digital marketing agency Rocket55, he shares his tips on how to stay up to date with SEO, what he's looking forward to at MnSearch Summit and more.

seo minneapolis
Josh Volk, VP of SEO at Rocket55
1. What are some of the highlights of your career so far?

Some highlights from my career (which is still relatively young overall) include: surrounding myself with really great, enthusiastic people, doubling site traffic for low volume, highly technical, niche industry sites, and having an attorney once ask if he could quit his current SEO provider so he could follow me to my new employer (I didn’t let that happen).

2. What trends are you seeing in SEO?

One of the major trends in SEO is an overall greater emphasis on creating a holistic user experience. It isn’t enough to just create optimized content, slap it on your site and call it a day. Keywords are great, and still one of the cornerstones of SEO, but Google is learning at an astounding rate every day about what is most useful, unique and worthwhile to a user. Websites have to be technically sound on the back end, have content speak to what a user is looking for, be engaging enough to keep that user around or get them to convert in some way, and have the ability to gain recognition -- either through organic backlinks or social sharing or just plain direct traffic as more and more people come to know and understand your brand.

Beyond that, your citations, social media, Google My Business, reviews and even your offline decorum, among a host of other things, should be constantly updated and attended to. The bottom line is SEO isn’t just confined to the words on a page anymore. There are so many ideas and concepts and platforms and ways to reach and engage with audiences, that search engine optimization isn’t just confined to the 10 blue links that show up for a search anymore.

3. How can people stay up to date with SEO?

Staying up to date in SEO is a job in and of itself almost! Blogs and industry news are always the best source of information. These exist because Google changes almost every day. The algorithm is constantly updating and many of the platforms are also getting new updates almost weekly. Google My Business is one of those platforms that Google has been really throwing a lot of stuff at lately, after years of somewhat languishing behind both search and paid.

Some of the best places to get information from include: Search Engine Land, Search Engine Journal, Blumenthal’s Blog (for Google My Business), and Moz. The other place to get great information is to run tests. Try things out and see what happens (on a test site if possible). Track stats through analytics. Make notations. Do things differently than you might normally and you just might find something new and innovative that you can apply to other websites.

4. Which presentations are you looking forward to at MnSearch Summit? Why?

The MnSearch Summit always provides a plethora of amazing speakers and this year is no different. The keynotes from Oli Gardner, Wil Reynolds and Dr. Pete are going to be highlights for sure! If you are into local SEO, do not miss out on Joy Hawkins and Darren Shaw. These two have been on the forefront of Google My Business, citations and reviews for a long time now, and are some of the industry’s most knowledgeable.

Jeff Sauer is a great speaker and always entertaining. He does a lot with analytics and measuring success, and his talk is going to be on automating analytics results for busy humans (just like myself!). And then there’s John Mueller. He is a trends analyst for Google and is the man behind all of the Webmaster Hangouts. If ever there was a question about SEO or something that may be coming up in that realm, he is one of the guys who understands what goes on behind the curtain! Hopefully he will have some great insights for all of us as to what the search giant is up to and where it may be going.

5. What advice would you give to people entering the SEO field?

For people entering the SEO field, be open to learning. SEO changes at such a rapid pace that it should be one of your highest priorities. Take in as much as you can and don’t be afraid to do the dirty work. I started out doing link building and outreach, writing short page copy and implementing image alt tags.

I then moved on to optimizing Google My Business listings and then learned (and am still learning) all that I can about technical SEO and how to best optimize a website for users. It’s the down and dirty stuff that really makes you see how many of the puzzle pieces fit together to form a cohesive picture. Always be learning, always be testing and always take on the projects that not everyone wants.

6. You're known as a beer aficionado. What do you recommend people drink on their "Top 10 Weather Days" this summer?

Finally a question that I can sip on for a while. When it comes to beer, there are so many options that it can be fairly intimidating. I’ve tried more than 2,500 unique beers and can truly say these are my favorites for summer (which is not to say they are my favorites for winter or fall, as colder weather generally means switching over to a sweeter Oktoberfest or heavier, smooth stout).

In no particular order:
    1. Red Angel by Wicked Weed Brewing: As sour beers go, this certainly isn’t the most sour, or the most tart, but instead it drinks like candy. It’s aged in red wine barrels and blended with raspberries and has a sweet, mild tartness that accompanies any summer day.

    2. Hopslam Ale by Bell’s Brewery: This double IPA comes out in the spring and is a welcome blast of resin and pine that will wake you up to the end of winter.

    3. Honees Honees by Oliphant Brewing: This light golden ale is brewed with honey, lactose and peanut butter flavor… It literally tastes like a velvety, honey-infused peanut butter cup and at only 5.6 percent, can be sipped on all day or night. Perfect as a dessert (or late breakfast).

    4. Chimay Red by Bieres de Chimay: While it is a Belgian Dubbel, and darker than these others, it is a beautifully made, easily drinkable Trappist beer that is a classic example of the style.

-- Brant Skogrand, APR, MBC, CPPM

Monday, May 28, 2018

Job - Twin Cities Public Tlevision - History and Public Affairs internship

Twin Cities Public Tlevision  - History and Public Affairs internship

Happy Memorial Day!

Happy memorial day! Thanks to our service members for your selfless service.

Wednesday, May 23, 2018

Land O'Lakes - Marketing Specialist

Arden Hills, MN

Land O'Lakes Dairy Foods division is a leading marketer of a full line of dairy-based consumer, foodservice and food ingredient products across the United States. This division also includes Global Dairy Ingredients that sells a portfolio of value-added dairy ingredients (specialty powders, milk powder, cheese, butter and whey) and offers expertise to large international customers.

The Dairy Foods Business Unit seeks a qualified Marketing Specialist to support the Foodservice business team. This team is responsible for Foodservice growth within both Commercial and Non-Commercial channels. This Marketing Specialist role supports efforts across the Commercial Channel group. The role reports into the Marketing Director of Foodservice.

More specifically, this role has the following accountabilities:
  • Able to analyze business opportunities, problems, and trends (includes both regular business tracking forecasting and ad hoc data requests). This involves tracking of NPD data, production and forecasting data, customer data and ad hoc requests.
  • Supports information sharing and data availability by managing the LOL system interaction and support including Sharepoint, OBI, Onedrive, OneNote etc.
  • Manages the marketing budget, including Allocadia management, tracking expenses to budget and communicating with marketing team and cross-functional budget partners, facilitating requests and reconciling reports.
  • Supports the broader team in development of senior leadership meetings and presentations.
  • Partners with IMC to support execution of elements of the marketing plan.
  • May coordinate and/or update website, social content calendars, blogger programs, small photo shoots.
  • Supports the development of business growth strategies by conducting ad hoc data analysis enabling analytical and strategic recommendations on all projects.
  • Responsible for all aspects of invoice payment for market research projects and marketing spend (new supplier setups, PO setups, invoice processing, etc.)
  • Contributes to the development of meaningful and persuasive sales and trade show materials to help sell in new items or describe new programs.
Requirements:
  • 4-year college degree
  • Able to multi-task and collaborate. Very organized.
  • Able to work well with MS Office tools including proficient with Excel and Word.
  • Proficient in PowerPoint Strong analytical abilities.
EOE M/F/Vets/Disabled. Land O’Lakes, Inc. enforces a policy of maintaining a drug-free workforce, including pre-employment substance abuse testing.
Apply now.

Tuesday, May 22, 2018

THE SOCIAL LIGHTS EMPLOYEES NAMED TO ADFED 32 UNDER 32 LIST

The Advertising Federation of Minnesota (AdFed) announced last night that Minneapolis social media marketing agency, The Social Lights founder Martha McCarthy Krueger and account manager Carlyn Sveen, have been named to AdFed’s 32 Under 32 List of 2018. The annual award ceremony took place on May 17, 2018 at the Varsity Theater in Minneapolis. 
             “We started our agency while we were still in college. Seven years ago we didn’t have a lot of resources, but we did have an idea that social media had huge untapped possibilities. The trick for us was getting clients to trust that vision,” said Emily Pritchard, co-founder, The Social Lights. “We are proud that that early vision enabled us to make this prestigious list – with a few years to spare!”

In just a few years, social media has managed to change the world. Our mission is to help clients see how they can harness social’s engagement-driving power to their advantage,” added Martha McCarthy Krueger, co-founder, The Social Lights. “The AdFed 32 Under 32 list is important, because like social media, these ambitious individuals are also helping change the world. We are proud and inspired that our community has such a wealth of bright, young world-changers.”
            
The Advertising Federation of Minnesota (Ad Fed) is a non-profit, professional trade association in which members volunteer their time and talents to plan and execute committee events that the Minnesota advertising community.  Ad Fed offers networking opportunities, seminars, speaker presentations and other industry focused events. Ad Fed celebrates the Twin Cities’ market strength and the global impact that our community makes through leading brands, creative advertising campaigns and sound business practices.
            The Social Lights is a marketing agency specializing in social media for business. Founded in January 2011 by entrepreneurs Emily Pritchard and Martha McCarthy Krueger, the agency offers social media strategy, training, and community management services to help clients achieve their business objectives. The Social Lights is certified as a women’s business enterprise by the WBENC, the nation’s largest third-party certifier of the businesses owned and operated by women in the U.S. The Social Lights is a proud partner and sponsor of several community-oriented organizations and charitable causes.