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Thursday, April 19, 2018

Job - Pentair - Communications Manager

Pentair - Communications Manager

Wednesday, April 18, 2018

Sunday, April 15, 2018

ELY BRINGS NEW EXCITEMENT TO TAX DAY.

The small town of Ely, Minnesota, in a brave and bold effort, is attempting to single-handedly turn an historically unpopular day, Tax Day, into a celebration of all that Ely has to offer as The Last Great Pure Experience.

Earlier this month, Ely officials ended their ten-year tradition of April Fool’s jokes and campaigns citing the large number of brands, products and organizations that had followed its lead in turning April 1 into one of the most creative marketing days of the year. Citing a “Been There, Done That” attitude, they took a closer look at other days on the spring calendar and zeroed in on one of the most derided days of the year.

“After our success putting Ely on the map with April Fool’s jokes,” said Ely mayor Chuck Novak, “We were looking for another calendar challenge.”

“Rather than complaining about a day when we send a big chunk of our hard-earned money to the government, we thought we could turn that frown upside down, to borrow a popular phrase,” said Ginny Nelson, President of the Ely Area Tourism Bureau. “We thought if we could re-name the day, it could be a great springboard to launch our summer tourism efforts.”

After trying several different combinations of words, including:
  • Tricky Attempts at Xpressiveness
  • Toxic Affordable Xhibitionist, and
  • Transparent Athletic Xaminations,
the Bureau landed on its new “Today’s Another Xciting” Day in Ely campaign. Because every day in Ely brings the potential for a new and exciting adventure in an area surrounded by a million-acre wilderness playground and thousands of lakes, it felt like a perfect fit. That effort will launch with lawn signs throughout Ely and a one-day radio blitz in the Twin Cities.

Officials say that additional efforts, perhaps including some of the silliness associated with its April Fool’s campaigns, will find its way into TAX Day campaigns in the future.

Other than Ely-area accountants, who still aren’t convinced that there’s anything exciting or adventurous about Tax Day, residents say they’re hopeful that the town’s quirky and fun reputation will live on in the new campaign.

Check out past marketing campaign


 

Wednesday, April 11, 2018

Job - MARCOMM Inc. is looking to hire Corporate Communications Specialist

  MARCOMM Inc. is looking to hire Corporate Communications Specialist

Monday, April 02, 2018

Job - Microsoft Corporation - Assistant Event Coordinator

Microsoft Corporation - Assistant Event Coordinator

Job - Bethel University - Communication Coordinator

Bethel University - Communication Coordinator

Monday, February 26, 2018

5 PR Considerations for Franchisees

Buying into a franchise is an exciting prospect. You are investing in a brand that is already known, established, and hopefully credible, and helping continue its growth and development. Managing a national brand is an incredible challenge as well. Growing a business that operates all throughout the country offers a unique set of challenges. Whether you are buying in or managing, there are certain things you must know when it comes to marketing and public relations (PR) if you are a new franchise. Here are some tips.

Be Local

Yes, you might be a part of a national brand, but it works best if the franchisee is free to adapt marketing to local tastes and consumer trends. Making a connection with the consumers who are most likely to use your product is absolutely vital. A franchisee should have their own social media pages, and even a web page, even if it is part of the overall franchise's page.

Consistency

"One of the primary benefits of franchising is to be a part of a national brand," said a spokesperson for SEO Company Minneapolis. "Make sure that marketing is consistent with that brand, with a few tweaks for your local consumer base. The national brand has been successful for a reason, so take advantage and piggy-back off of that success."

Flexibility

That said, while having a national brand is a benefit, it is true that certain campaigns won't work the same everywhere. Franchisees should be able to make their own choices on campaigns that fit within the overall brand strategy.

Develop a Strong Team

Having a strong marketing team is massively important. They should be following trends, customer satisfaction, and brand consistency through every region you operate. They should be working with the local franchisees to make sure they are getting the most out of their own marketing efforts.

Do Not Complicate Things

Simplicity is beautiful when it comes to franchises. Franchisees should be provided with marketing materials, signage, templates, and other marketing materials that are simple to use and simple to adopt. Making it easier on franchisees will allow for solid brand consistency.

Whether you are a franchisee or managing a national brand, marketing should be a key part of your overall business strategy. Follow these tips to find success.

Tuesday, February 20, 2018

Job - Lifetouxh - Internal Communications Manager

Lifetouxh - Internal Communications Manager

Wednesday, February 14, 2018

Job - Automationtechies - Digital Marketing Specialist

Automationtechies - Digital Marketing Specialist

New Weber Shandwick Minneapolis GM Lorenz Esguerra Takes Charge in an Era of Transformative Change


Late last year, Lorenz Esguerra moved from Colle McVoy, where he led business development, to become General Manager of Weber Shandwick Minneapolis. The address is only a few blocks east, but it was a big step for Lorenz, a Philippines native, longtime consumer marketer and public relations executive. He began his career at Procter & Gamble in Cincinnati and Asia, first in finance and then as brand manager. He did a consulting turn at Bain & Co. and then Mattel before moving to agency posts in Minneapolis, where his work in recent years has leaned heavily digital.

Weber Shandwick’s office in Minnesota, founded in 1981 by local businessman Dave Mona, has a storied history in traditional public relations and still prides itself on helping clients with mainstream print and broadcast media relations, crisis and issues management and reputation building. However, the office—part of New York-based Weber Shandwick’s network of 77 offices across the globe—has shifted significantly to integrated marketing campaigns aimed at driving engagement, reflecting the convergence of digital, social and content, including video and live production.

In his own words trained as a “traditional P&G marketer,” Lorenz turned that same corner in his career long ago. Here he opens up about the journey and what excites him about his new gig.
  1. What attracted you to the General Manager position at Weber Shandwick Minneapolis?
    First and foremost, I’ve met amazing and inspiring people at Weber Shandwick, both in Minneapolis and across the network, people that I really wanted to collaborate with. The Minneapolis office has a wealth of superb talent, and I feel blessed to be their leader. The office also has a rich and well-diversified client roster, including the U.S. Army, Honeywell, Mall of America, National Pork Board, Children’s Minnesota, American College of Surgeons and newer clients like Des Moines International Airport, Daikin Applied, and Envestnet.  And we’re really proud of our work with the Super Bowl Host Committee.
  1. What’s your professional “story?” What are you bringing to the table?
    I’ve been in the marketing services and agency business for about 20 years — here for the last nine and in San Francisco before that.  I have both led and founded digital and new media agencies in the past.  I pride myself on being an integrator who can activate multi-functional teams and get them up to speed quickly.  I’m very competitive too. There’s nothing like the “thrill of the hunt,” winning pitches with the best solutions and ideas. I was in charge of business development at my last two jobs, with Modern Climate and Colle McVoy.
  1. What brands did you represent?
    There have been a ton, mostly in consumer, healthcare and technology. My first job was with Procter & Gamble in finance. Then I moved to marketing, where I was brand manager for brands like Tide and Ivory.  After getting my MBA at UCLA, I joined Bain & Co. as a consultant.  Then I got into the agency business, where I worked on Merck Animal Health, Hewlett-Packard, Mattel, Proactiv, Jamba Juice, Ubisoft and many others.
  1. What are your priorities at Weber Minneapolis?
    Three key things: 1) Growth in terms of earning new engagements by bringing clients (current and new) ideas that will deepen the impact we make for them;  2) Hiring the best people to grow the team; and 3) Making our agency culture thrive. Weber Shandwick Minneapolis has a reputation as a great place to work and I want to build on that.
  1. How is the office doing?
    We are solidly profitable. The office is strong – we have an amazing base of clients, remarkable talent and a compelling marketplace proposition.  And, we have exciting prospects in the pipeline. Plus, we are hiring!
  1. Talk about your client mix.
    We have a very diverse client mix of big and small firms with a nice blend of local and  national. It’s a strength of the office. In 2017, we worked with over 50 clients. Our top 10 clients account for less than 50 percent of the business.
  1. Weber moved downtown a year ago after 30 years in Bloomington. How has that gone?
    Staff tell me it’s been an adjustment but they love being where the action is. We have a great space at 510 Marquette. People take exercise classes in the basement gym, and they love access to the skyway shopping and all the pubs and eateries. Public transportation has been a big plus—we’re only steps from the Nicollet Avenue light rail station. Super Bowl LII festivities were on our doorstep.
  1. You’ve been here only a few weeks. What are your first impressions?
    I came in at a fabulous time, just as Super Bowl activities downtown were ramping up and our office was serving as a warming hut, remote worksite and after-5 party central for Weber colleagues and clients from around the country. I’ve been so impressed with the skill, vigor and professionalism here. This firm has always been deeply engaged in the community, as in our central role with the Super Bowl Host Committee.

    I also got the opportunity to spend a few days in New York with colleagues from 31 offices across the Americas. They came from North America, Brazil and Colombia. It was a bit of drinking from the fire hose but I got a great sense of the creative talent, integrated media thinking and analytics reshaping our work. I knew it already, but the experience affirmed my decision to come here.
  1. Two questions: What keeps you up at night? What are you excited about?
    Coping with the fast-paced evolution of our business keeps me going. We have to provide our clients with engagement strategies that include opportunistic, in-the-moment ideas, as well as tangible strategic plans for keeping their brands fresh and authentic. One great example of the former: We used Super Bowl Week to help our client, Top the Tater, sell out its entire campaign inventory twice — in 48 hours across 47 states. And they got a ton of amazing exposure!  I love seeing the spark and energy driving ideas like that.
  1. What are your thoughts on the challenges facing the industry?
    I was trained as a traditional P&G marketer but to sustain myself I had to figure out the change that came with the influx of digital and new media. The industry continues to evolve by leaps and bounds. Agencies that resist adapting to these changes quickly fade away. The way information is shared is so democratized now. Consumers don’t just receive information, they share experiences and influence one another. So the best way to convert them to a brand or an idea is through stories from others that are believable and authentic—not just cerebral but emotional.

    It’s why social media is so important.At the end of the day, we have to solve clients’ problems. We’re basically a talent business that needs to be sure our solutions are on point, relevant to clients and help them move their business forward. To do that we have to make sure we have the right mix of people in our agency – we have to not only know where to put the apostrophe but also provide the creative paths that influence decisions and behavior.

Tuesday, February 06, 2018

Job - Xcel Energy - Communications Intern Job

Xcel Energy - Communications Intern Job

MINNESOTA PRSA ANNOUNCES LEADERSHIP FOR 2018

The Minnesota chapter of the Public Relations Society of America (PRSA) has installed its executive leadership team and Board of Directors for 2018. The board’s first full meeting will be held Feb. 20, in Minneapolis.

Led by President Eva Keiser, APR, principal at the plural i, Minnesota PRSA is comprised of nearly 400 corporate, agency, independent, non-profit and government public relations professionals from Minnesota, the Dakotas and western Wisconsin. Through its programs and services, Minnesota PRSA delivers on its mission to engage its members at every stage of their careers with the knowledge, resources and connections to achieve professional excellence.

“In an age of ‘digital connectedness,’ it is more important than ever for professionals to make connections and expand their network,” Keiser said. “The power of Minnesota PRSA is most evident when we come together to share, collaborate and celebrate. In 2018, our focus will be creating opportunities for that to happen.”

The chapter’s 2018 leadership consists of the Executive Committee and Board of Directors as follows:
 
Executive Committee
  •   President – Eva Keiser, APR, the plural i
  •   President Elect – Gregory J. Zimprich, APR, Fellow PRSA, Medtronic
  •   Treasurer – Dan Hauser, APR, Minnesota Medical Association
  •   Secretary – Jennifer Bagdade, APR, PR UNSPUN
  •   Ethics Officer – Brooke Worden, APR, Weber Shandwick
  •   Immediate Past President – Heather Cmiel, APR, 3M

Board of Directors
  • Kimberly Albert, APR, Albert Communications
  • Holly Donato, APR, DKY
  • Sean McDonnell, APR, McDonnell & Co.
  • Tammy Nystuen, APR, Cargill
  • Michael Porter, APR, University of St. Thomas
  • Ben Saukko, APR, AmeriPride Services
  • Meredith Voltin, APR, UnitedHealthcare Children's Foundation

About Minnesota PRSA      
Minnesota PRSA is the ninth-largest chapter of the Public Relations Society of America (PRSA), the world’s largest organization for public relations professionals with nearly 32,000 professional and student members. A strong, active part of Minnesota’s communications community since 1953, Minnesota PRSA’s membership is comprised of nearly 400 corporate, agency, independent, non-profit and government public relations professionals from Minnesota, the Dakotas and western Wisconsin. Through its programs and services, Minnesota PRSA delivers on its mission of engaging members at every stage of their careers with the knowledge, resources and connections to achieve professional excellence, drive ethical and strategic outcomes, and advocate for the profession. Learn more at www.minnesotaprsa.org.

Wednesday, January 31, 2018

Job - AAEA Agricultural Communicators Network - marketing communications internship

AAEA Agricultural Communicators Network - marketing communications internship

Wednesday, January 24, 2018

Job - Winona State - Assistant Athletic Director for Events & Ticketing

Winona State - Assistant Athletic Director for Events & Ticketing

Benedict joins Maccabee PR as Account Executive

Megan Benedict, former Public Relations Coordinator for digital agency space150, has joined Minneapolis-based Maccabee Public Relations as its newest Account Executive.

At space150, Benedict’s responsibilities including editing the space150 blog and its social media channels, and executing all external and internal communications campaigns. Prior to that role at space150, Megan served as Communications and Press Manager for Milwaukee Film, where she co-managed its digital marketing efforts including social media and email marketing, along with cross-promotional sponsorships and all media relations.

She has also served as Development and Events Coordinator for One Heartland, Press Coordinator for Found the Ribbon Films, Pass and Package Sales Assistant for the Sundance Film Festival, and Mentorship Co-Chair for the Advertising Federation of Minnesota’s Ad 2 Board.

Tuesday, January 23, 2018

INVITATION: APR Open House - TODAY

INVITATION: APR Open House - TODAY

The next APR Online Study Group session is starting soon and you are invited to join our Open House - Today at 3PM Eastern. [Launch Time] We use a case problem approach to explore all of the KSAs - Knowledge, Skills and Abilities required to pass the APR Examination. It's a successful study strategy, to achieve your APR Goal.
Join us to learn more about the APR Examination Process and how to effectively study for the examination. Study First... then apply.
***
Accreditation manager, Kathy Mulvihill and other APRs will share the Examination process and Michael Henry, Technical Facilitator for the APR Online Study Course will share the active learning approach of the online course, as well as other proven study strategies and resources.
Feel free to invite others who may be interested in strengthen their own skills, gaining Accreditation in Public Relations: www.Online2Learn.net/APR/ and SHARE in social media:
#APRPREP.

Thank you and we hope to see you there.
Michael Henry
APR Online Study Course
Technical Facilitator
Appointment Tool

Job - Ecolab - Marketing Communications Internship

Ecolab - Marketing Communications Internship

Saturday, January 20, 2018

Tunheim has been elected to the board of directors of the Saint Paul & Minnesota Community Foundations

The Saint Paul & Minnesota Community Foundations are pleased to announce that Kathy Tunheim has been elected to the board of directors. Tunheim has spent the past twenty years as principal and CEO of the independent public relations consulting firm Tunheim – located in Minneapolis.
 
Tunheim joins a board of directors that guides the work of The Saint Paul Foundation, Minnesota Community Foundation and a network of more than 2,000 community affiliates that collectively hold more than $1.4 billion in charitable assets. “I have had the honor of serving on community foundation boards in the past and believe they play an essential role in ensuring thriving communities. The Foundations' initiatives on equity and inclusion, as well as workforce development, are of particular interest to me,” says Tunheim.
 
Tunheim co-founded Tunheim in 1990 and has served as chief executive officer throughout the firm’s evolution while maintaining an active role in many of the agency’s client relationships. Prior to Tunheim, she gained experience in both the corporate world – including Vice President for Public Relations and Internal Communications at Honeywell – and the political arena, which profoundly shaped her approach to creating value as an agency counselor. 
 
“We are pleased to have Kathy Tunheim join our board of directors. She has previously brought her talents to the boards of museums, universities and numerous nonprofits and her insights will be invaluable to us at the Foundations,” says Dr. Eric J. Jolly, president and CEO of The Saint Paul & Minnesota Community Foundations.

Monday, January 08, 2018

Job - Russell Herder is looking for an experienced public relations/content strategist

Russell Herder is looking for an experienced public relations/content strategist

Rocket55 Names Reed Langton-Yanowitz Partner

Rocket55, one of the fastest-growing digital agencies in the Twin Cities, is kicking off 2018 with a strong start. The firm has named Reed Langton-Yanowitz partner, hired five new team members, and promoted six employees.

“Since joining Rocket55 three years ago, Reed has done an exceptional job of growing our paid digital division,” said Steven Ayres, founder and CEO of Rocket55. “I am pleased to recognize his contributions and leadership with an equity position in our business.”

Langton-Yanowitz is currently the VP of Paid Digital for the agency. He has also worked for Rocket55 as VP of Search Marketing, Account Manager, and Search Engine Marketing Specialist.

To continue providing outstanding client service as the firm grows, Rocket55 has hired the following new employees:
  • Stephanie Batten – Assistant Account Manager
  • Ronald “Grisha” Bornsztein – Associate Paid Digital Specialist
  • AJ Eskew – Associate Paid Digital Specialist
  • Ellen Smith – Copywriter
  • Laurel Wertish – Social Media Specialist

Rocket55 also promoted the following employees:
  • Alexandra Messerli to Head of Accounts from Account Manager;
  • Olivia Allen to Strategic Growth Account Manager from Senior Account Manager;
  • Margaret McDonald to Content Manager from Senior Copywriter;
  • Britanny Gerdin to Marketing Strategist from Account Manager;
  • Taylor Morgan to Senior Account Manager from Account Manager; and
  • Chris Grathwol to Paid Digital Specialist from Associate Paid Digital Specialist.

Friday, January 05, 2018

National Bobblehead Hall of Fame and Museum has unveiled a Limited Edition bobblehead

The National Bobblehead Hall of Fame and Museum has unveiled a Limited Edition bobblehead commemorating Super Bowl LII, which is being played on Sunday, February 2, 2018 at U.S. Bank Stadium in Minneapolis, Minnesota. The bobblehead features the classic vintage football design with the official Super Bowl logos. The bobbleheads are only available in the National Bobblehead HOF and Museum’s Online Store.

This is the second time that Minnesota has hosted a Super Bowl, with Super Bowl XXVI in 1992 held at the Hubert H. Humphrey Metrodome. In that game, the Washington Redskins defeated the Buffalo Bills by a score of 37-24. U.S. Bank Stadium, which opened in 2016, will be hosting its first Super Bowl with the NFC and AFC Champions facing off on Super Bowl Sunday.

"We’re excited to release this vintage Super Bowl bobblehead leading up to Super Bowl LII,” said Phil Sklar, Co-Founder and CEO of the National Bobblehead Hall of Fame and Museum. “Whether you’re a bobblehead collector, or someone just looking for a fun collectible to showcase at your Super Bowl party, these bobbleheads are perfect for you.”

"With only 216 bobbleheads produced, we don’t expect these to last long,” said National Bobblehead Hall of Fame and Museum Co-Founder and President, Brad Novak. “These will be cherished collectibles that bring back great memories of Super Bowl LII.”

The bobbleheads, which are officially licensed and produced by FOCO, are in stock and ship now. All orders placed by Tuesday, January 29th are guaranteed for arrival by the Super Bowl. The bobbleheads are $25 each, with flat rate shipping of $8 per order. This marks the third consecutive year that the HOF and Museum has released a bobblehead commemorating the Super Bowl.

Monday, January 01, 2018