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Wednesday, November 22, 2017

Navigating the Worldwide Web to Launch Your Music Career

Prince, Bob Dylan, Janet Jackson and The Replacements all credit Minnesota for helping to jumpstart their career. The vibrant music scene pulsating throughout the Twin Cities is alive, and well. One of the reasons for this is the large number of innovative record labels located all over the state. These record labels have been responsible for some of the greatest and are looking for more talent to spread Minnesota’s sound to the world. So, how do you get noticed by one of these labels? Follow these tips to promote yourself online and hopefully catch the attention of a producer.

Create a Name for Yourself

The first thing about getting noticed, is to find something that makes you shine. Think about what kind of musician you want to be and how you can make a difference in the industry. Emphasize this differentiation and use this as your brand. You might want to start by doing some research into some of your favorite artists to see how they position themselves in the market.

Create a Website

Once you figure out your brand, you're ready to promote your music online. The first step is to create a website that holds everything fans need to know about you. This site should reflect the newly created brand you identified for yourself and exude your identity. There are many hosting sites available for your use, but check out Wix, Wordpress, Bandcamp, or Squarespace. These sites have designs that are created just for musicians.

Get Connected

You will need to get your music out there on as many platforms as possible including putting tracks on SoundCloud, iTunes, and Spotify. Then, get yourself connected through social media. You will need a presence on all the platforms, such as Facebook, Twitter, Instagram, and Snapchat. Use the same handle for each of these accounts so that fans can easily identify you. Also, be sure to link your newly created website to each of your social media pages so that people can learn more about you.

Get Noticed

You will need to create fan base by reaching out to your fans. Post on your social media accounts daily and ask questions or encourage your listeners to engage. Start using popular hashtags and make one for yourself, and ask people to respond using it. Once you get a good fan base, then you can start reaching out to music blogs to see if they’d like to do a piece on you. This is a great way to get noticed by an even bigger community.

You have to start day by day and grow your presence. If you’re determined, you will eventually create a large enough fan base that will catch the attention of one of Minnesota’s best record labels

By Lucy Wyndam - lucywyndham.writer@gmail.com