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Thursday, November 30, 2017

Garrison Joins Padilla as Vice President, Insights and Strategy

Padilla announced today that Mike Garrison has joined the agency as vice president of Insights and Strategy. He will work closely with SMS Research Advisors, Padilla’s in-house market research and consulting firm. Together, Garrison and the SMS team will turn great research into compelling understanding of consumer behaviors.

“A robust insights and strategy capability is essential to a number of important initiatives at Padilla,” said Padilla CEO Lynn Casey. “Mike’s expertise strengthens our ability to provide research-based strategic counsel to our clients and guide them to truly connecting with those who matter most to their success.”

Garrison brings a long history of exploring, questioning and translating consumer behaviors to Padilla. Prior to joining the agency, he served as vice president and lead consumer strategist for Iconoculture, a business management consultancy based in Minneapolis. Garrison also served as senior manager of brand research and consumer insights for Nickelodeon, managing all aspects of primary research projects.

“I’ve always been passionate and inquisitive about what drives consumer behavior,” Garrison said. “By joining Padilla’s research team, I’m confident we can help inspire and empower the agency’s clients to deliver more meaningful experiences for their customers.”