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Monday, October 16, 2017

How To Make Freelance PR Writing a Sustainable Career

The job market is diminishing. While the unemployment rate in Minnesota is lower than the national average, there is no doubt that improving technology is leading to a loss of traditional manufacturing jobs. Graduates are finding it tough to enter their dream career and the job market in general is changing. More job seekers are turning to internships, while others are taking on less secure work in the emerging sharing economy. If you have marketing and skills and a creative mindset, you can try freelance PR writing, allowing you to earn income while working for yourself.

Is There Demand for Written Content?

While news websites and magazines are cutting costs, the demand for specialized writers is increasing due to the internet. Social Media and search engine sites such as Facebook and Google have a constant need for PR material because they must be updated on an ongoing basis.
PR writing is more broad than you may think. You can do anything from completing paid survey assignments to designing Google ads. Basically, anywhere you see specialized content is a potential job opportunity for writing in the PR industry.

Where to Seek Work 

Firstly, you need to know where to find work, which can be done using the right laptop and an internet connection. Start by searching job sites such as Career Builder or Craigslist. The more sites you search the better chance you have of finding the right opportunity.

If you are an experienced PR writer, you can limit your search to large corporations, who will offer well-paid, regular work. If you are just starting out, however, look for individuals who need some PR. Maybe they’ve just released a book or are starting a project and need you to help market their new venture.

Alternatively, approach local political parties and non-profit organizations. They will have less money to offer, but there is a never ending demand from these smaller organizations for PR. While all experience is valuable, never work for free. This is a waste of time and won’t help your career to progress. If you are serious about making a living from PR writing, then you need to value yourself enough to charge a fee, however small.

Making a Success of It 
 
Once you’ve found work, you need to prove that you are capable. The best thing you can do for your career is to impress your client so that they will approach you if new opportunities arise. Building a strong reputation ensures a sustainable flow of paid work.

Freelance writing might sound like an unstable source of income, and for many it is, but it is also a growing market with endless opportunities. If writing is a serious passion of yours, then rest assured a living can be made from the comfort of your own home. All that is required is a dedication to research and the drive to succeed.