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Monday, August 07, 2017

Minneapolis Agency Maccabee Public Relations and Client RBA Honored by Content Marketing Institute for E-book Campaign

Maccabee Public Relations and its client RBA, the Wayzata-based digital and technology consultancy, have been honored in the 2017 Content Marketing Awards from the Content Marketing Institute (CMI). The “6 Reasons Your Intranet Project Will Fail, & Tips for Success” e-book – designed to position RBA as an intranet and digital workplace thought leader and drive inbound sales – placed as one of four finalists in Content Marketing Awards category of “Best Use of E-Book or White Paper Program.” 
“Maccabee helped us communicate our point of view through content marketing – and orchestrated all of the details to get it in front of the right audience,” stated RBA’s Marketing and Corporate Communications Manager Jenna Soule. “And, leveraging the e-book in our sales activities directly contributed to winning major clients for RBA.”
Maccabee led development and promotion of the 30-page e-book that led to RBA realizing new sales leads and additional revenue, as well as social media engagement and media placements. By crafting an e-book that leveraged the thought leadership of RBA’s experts to directly address issues on the minds of its prospective client pool, instead of just pushing out information about its services, Maccabee helped RBA build relationships with its target audience of Minnesota-based business decision makers. Within 11 months of its release, the e-book drove new business leads for the RBA sales team, who successfully closed $2M in sales from new clients and digital workplace engagements.
Read about Maccabee’s expertise in content and inbound marketing: