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Thursday, August 31, 2017

Job - Celarity - Social Media Project Manager

Celarity - Social Media Project Manager

Wednesday, August 30, 2017

5 Valuable Trade Show Public Relations Tips

Public relations (PR) is all about getting a positive message out to the public. It is something that is absolutely crucial for any organization, but you do not have to burst your budget to be successful. The media is a big part of a public relations campaign and it is looking for stories that are interesting, not necessarily the ones with the most money behind them. Here are some ways to have a successful public relations campaign at a trade show. 

Use the PR From the Show

You do not have to reinvent the wheel. If the trade show organizers have a PR plan in place, do what you can to piggyback onto it. Make sure you have a presence in the media room and at any press conferences. Chat with the organizer to see what their plans are so that you can initiate those plans into your strategy. 

Target Your Message

"Always have in mind the primary purpose of your attendance at the show. If media members are there, they will want a story that will interest their viewers or readers. Tailor your message to whatever outlet you are dealing with at that moment in time," said a spokesperson for CenterPoint Marketing, a Minnesota trade show design company. 

Produce a News Release

This will be the first point of contact with the media for this event. It should be no more than one page, and it should hook the reader with a creative headline. Like a news story, make sure that it answers the who, what, when, where, why, and how of your message. 


Simply sending a news release may not be enough. do not be afraid to give a media contact a call to let them know you are sending them information. You can also follow up with them to ask if they've received it. During these conversations you can try to get them to commit to stopping by your booth for a chat. 

Build Relationships

During these conversations you can develop a rapport with your contacts. That way they do not feel pressured or hassled by a stranger. While you will not necessarily be friends, it is good to be on friendly and familiar terms. You can provide information that's unrelated to your goals, but will further cement the relationship. 

Hopefully with these tips your next trade show appearance will be the public relations success you hope it will be.

Job - General Mills - Marketing Communications Planner – Media Specialist

General Mills - Marketing Communications Planner – Media Specialist

Friday, August 25, 2017

Job - Graco - Communications Intern

Graco - Communications Intern

Wednesday, August 16, 2017

Job - Minneapolis Park and Recreation Board - Digital Communications Representative

Minneapolis Park and Recreation Board - Digital Communications Representative

Kahn a National Leader in Digital Media and Analytics Joins Risdall

Risdall is excited to continue the expansion of its digital marketing capabilities with the addition of Mahmood Khan as Senior Vice President of Digital Media and Analytics. Khan joins Risdall from Periscope where he served as the Director of Media and Analytics and led a team of digital media, paid search and SEO professionals. Prior to Periscope, he led international ecommerce campaigns for clients at Digital River. Khan currently serves as a Member of IAB Digital Media Buyer and Planner Certification Program Exam Committee which sets the standard for global certification. Khan will lead digital initiatives with a passionate data-driven perspective and his extensive expertise builds on Risdall’s integrated model of digital platform development, digital content marketing and communications, paid engagement and analytics.

In joining Risdall, Khan said, “The advanced web development and app development capabilities Risdall already possesses will easily integrate with the best practices and disciplines I am bringing and ultimately result in a very integrated digital solution for clients.”
“We are very excited about Mahmood joining the team,” said Ted Risdall, Chairman and CEO of Risdall. “His knowledge and high level of expertise with national and global initiatives will help Risdall lead clients to live fully and effectively in the digital world and enable us to deliver business results that matter.”

Friday, August 11, 2017

Job - HealthPartners - Communications Intern Job

HealthPartners - Communications Intern Job

Riley Hayes Advertising Hires Schultz.

Riley Hayes has hired Karen Schultz as Director of Marketing. She will be heading up the agency’s new business activities and advocating for the agency’s LoveAction approach – an approach that fuses brand creativity and tactical muscle to create marketplace advantage – via digital and traditional marketing. Karen's background includes Scales Advertising, Clarity Coverdale Fury Advertising and Gage Marketing Group.

“We’re excited to have Karen on board,” said Riley Hayes’ CEO, Tom Hayes. “She has the experience, passion and drive to find LoveAction solutions for our clients.”

Karen has a graduate degree in strategic communication from the University of Minnesota School of Journalism and Mass Communication, as well as a digital marketing certificate from the University of St. Thomas.

Tuesday, August 08, 2017

broadhead expands with four new hires

Minneapolis agency broadhead continues to grow, recently welcoming four team members.
Keith Grauman joins the agency as a PR supervisor, working on both food and B2B clients. He comes to broadhead after serving as an editor for the Growler Magazine and previous roles at Weber Shandwick.

Malarie Holmes, MA, comes to broadhead as a management supervisor, driving strategy across integrated campaigns. She was previously at Three Deep, Wingnut and Periscope.
Amanda Leacock is joining the agency as a senior art director, bringing in a wealth of print, broadcast and digital knowledge. She was previously at Catapult Marketing, Fallon and Campbell Mithun.

Anna Nelson joins broadhead as a digital strategist, tasked with optimizing online audience engagement. She has previously worked as a quality assurance test lead and business consultant for Thrivent Financial, and as the senior digital marketing strategist for Penn State University.
“We’re excited to have these four new, innovative and strategic individuals join our team,” said Beth Burgy, president, broadhead. “Their backgrounds and experiences align well with broadhead’s expanding client base and agency vision.”

For more information on broadhead and to view available jobs, visit

Monday, August 07, 2017

Job - Medtronic - Sr Communications Specialist – CRHF Business

Medtronic - Sr Communications Specialist – CRHF Business

Minneapolis Agency Maccabee Public Relations and Client RBA Honored by Content Marketing Institute for E-book Campaign

Maccabee Public Relations and its client RBA, the Wayzata-based digital and technology consultancy, have been honored in the 2017 Content Marketing Awards from the Content Marketing Institute (CMI). The “6 Reasons Your Intranet Project Will Fail, & Tips for Success” e-book – designed to position RBA as an intranet and digital workplace thought leader and drive inbound sales – placed as one of four finalists in Content Marketing Awards category of “Best Use of E-Book or White Paper Program.” 
“Maccabee helped us communicate our point of view through content marketing – and orchestrated all of the details to get it in front of the right audience,” stated RBA’s Marketing and Corporate Communications Manager Jenna Soule. “And, leveraging the e-book in our sales activities directly contributed to winning major clients for RBA.”
Maccabee led development and promotion of the 30-page e-book that led to RBA realizing new sales leads and additional revenue, as well as social media engagement and media placements. By crafting an e-book that leveraged the thought leadership of RBA’s experts to directly address issues on the minds of its prospective client pool, instead of just pushing out information about its services, Maccabee helped RBA build relationships with its target audience of Minnesota-based business decision makers. Within 11 months of its release, the e-book drove new business leads for the RBA sales team, who successfully closed $2M in sales from new clients and digital workplace engagements.
Read about Maccabee’s expertise in content and inbound marketing: