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Wednesday, May 03, 2017

Sarah Perron Joins broadhead as VP, Business Development

Broadhead announces the hiring of Sarah Zanger Perron as vice president, business development. Perron will lead in the growth of the agency, developing strategic partnerships and driving awareness of broadhead brands.
Perron’s career began as an early geek of Geek Squad fame, establishing marketing and PR efforts that supported the company’s distinctive brand. She has been at the forefront of the advertising and digital marketing world for two decades. She gained her experience at agencies like Fallon, Space150 and most recently KNOCK, inc. Her background includes groundbreaking work for Ameriprise, Best Buy, BMW, Starwood Hotels and Target.

"Sarah will play a vital role on our senior management team," says CEO Dean Broadhead. "She will be spearheading new business development and identifying areas of growth for broadhead brands. We’re excited to have her on board."

Perron also brings experience from the nonprofit sector. She is a board member of The Link, and sat on past boards such as WATCH MN. In 2016, she launched the nonprofit Amplified Voices, a nonprofit organization that is dedicated to ending juvenile sex trafficking through public awareness and the use of innovative tech solutions on a national level.