Preston Kelly recently launched eight TV and radio spots for Gundersen Health System, headquartered in La Crosse, Wisconsin.
The Love + Medicine campaign is in its third year and the fact that it is based on actual Gundersen care stories has received overwhelming positive consumer response. Actual patients and staff appear in the spots when possible. These stories continue the very essence of the “Love + Medicine” campaign.
“Large health systems are notorious for treating conditions rather than seeing patients as human beings,” explains Chris Preston, Preston Kelly creative director. “We continue to find situation after situation where Gundersen employees bring true human kindness and love to their professional care. It makes for wonderful stories and differentiates them in this hyper competitive marketplace.”
For the fourth consecutive year, Gundersen was recognized as one of America’s Top 50 Hospitals by Healthgrades.
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