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Tuesday, April 25, 2017

Minnesota PRSA Celebrates 39th Annual Classics Awards on April 21st


The Minnesota chapter of the Public Relations Society of America (Minnesota PRSA) held its 39th Annual Classics Awards last night at The Machine Shop in Minneapolis, celebrating cutting-edge creativity and innovative thinking in the public relations industry throughout the past year. Top campaigns featured extraordinary talent and craft by driving engagement among diverse audiences through digital, content marketing, influencer outreach, experiential events and much more.
 
More than 50 awards were presented to agencies, corporations, nonprofit organizations and associations for exemplary work over the past year on programs in consumer products, consumer services, technology, health care, nonprofit, B2B and more.

“This year the Classics Awards are not only about recognizing outstanding work, but also celebrating what makes this community so special — the talent in it,” said Heather Cmiel, APR, president of Minnesota PRSA. “Public relations continues to evolve, shift and change, and I believe the work produced in Minnesota, and recognized at this event, shows our community not only understands the changing dynamic of this profession, but that we are also shaping it.”

2017 Best in Show Award
Padilla and Niagara Conservation received the Best in Show award, as well as the Industry Campaign of the Year award, for “#WhatTheFlush: Disrupting the Water Conservation Conversation.” This innovative and holistic campaign called out the white elephant in the bathroom — the toilet, which wastes up to 5 gallons per flush — by drawing connections to California’s extreme drought. Padilla successfully launched the world’s most water-efficient toilet, designed by Niagara Conservation, with limited budget. The #WhatTheFlush campaign utilized online video, out-of-home ads and digital media to surpass client expectations and ultimately save millions of gallons of water.

Donald G. Padilla Distinguished Practitioner Award
Minnesota PRSA honored Rose McKinney, APR and former Minnesota PRSA chapter president, with the Donald G. Padilla Distinguished Practitioner Award. The award is presented to an outstanding individual who has made selfless contributions to the public relations industry and demonstrated exceptional professional achievement. McKinney received the award for her dedication to public relations and her commitment to the community, such as her work with Our Young Addicts, a growing community of parents and professionals concerned about the number of young people using drugs and alcohol.

Young Professional of the Year Award
Receiving Minnesota PRSA’s Young Professional Award was Keegan Shoutz, vice president of client services at Lola Red PR. The award recognizes a Minnesota PRSA rising star who has contributed to the organization, industry and community. Shoutz demonstrates his commitment to the public relations profession through internal team building, client work and community mentorship.

Dr. Willard Thompson Scholarship
Zach Spanton from Winona State University was honored as the winner of the coveted Dr. Willard Thompson Scholarship. He received $2,000, a free PRSA associate membership and a special lunch with Heather Cmiel, APR, president of Minnesota PRSA.

Student Awards
Minnesota PRSA also honored Public Relations Student Society of America (PRSSA) students for their exceptional work. Julie Vu from Augustana University received an Influencer Outreach award for her blog: Julie Vu’s Blog. William Curtis from the University of Minnesota received the Creative PR Campaign award for the Red Balloon Campaign Project: Where Will Your Balloon Take You?

Classics Awards Programs Winners

Community Relations, Agency/Organization with >25 employees
Insurer Takes a Leap of Faith to Save Its Flock
Padilla with Concordia Plan Services

Community Relations, Agency/Organization with <25 employees
Minnesota Valley National Wildlife Refuge - 40th Anniversary 
Gage with Minnesota Valley Trust, U.S. Fish & Wildlife Service

Institutional Programs, Agency/Organization with >25 employees
Elevating Science at the American College of Surgeons Clinical Congress 
Weber Shandwick with American College of Surgeons

Institutional Programs, Agency/Organization with <25 employees
Revitalizing 3M's Award for Excellence in Skin Safety 
Inprela Communications with 3M

Special Events (Less than 7 Days), Agency/Organization with >25 employees
A Simply Better #CheesePull for National Grilled Cheese Day
Carmichael Lynch Relate with Arla Foods
 
Special Events (Less than 7 Days), Agency/Organization with <25 employees
Minnesota Valley National Wildlife Refuge - 40th Anniversary
Gage with Minnesota Valley Trust, U.S. Fish & Wildlife Service
 
Special Events/Observances (More than 7 days), Agency/Organization with >25 employees
National Painting Week Inspires Care for Communities
Carmichael Lynch Relate with Sherwin-Williams

Public Service, Agency/Organization with >25 employees
Guns in the Hands of Artists 
Skogrand PR with Pillsbury United Communities & City of Minneapolis

Public Service, Agency/Organization with <25 employees
Minnesota Valley National Wildlife Refuge - 40th Anniversary
Gage with Minnesota Valley Trust, U.S. Fish & Wildlife Service

Marketing Services, Agency/Organization with >25 employees
Making a Lane Change to Redefine Logistics Software
Strother Communications Group with RateLinx

Marketing Services, Agency/Organization with <25 employees
GradStaff Knows Entry-Level Hiring
Bellmont Partners with GradStaff

Marketing Products, Agency/Organization with >25 employees
Introducing a "Simply Better" Choice in the Dairy Aisle
Carmichael Lynch Relate with Arla Foods

Marketing Products, Agency/Organization with <25 employees
Launching an Original Bootleg in the Beverage Industry 
Strother Communications Group with 19th Hole Ventures

Crisis/Issues Management
Medtronic Launches Global Reputation Management Program
Medtronic

Internal Communications
HOPE: The Deluxe United Way Campaign
Beehive PR with Deluxe Corporation

Reputation/Brand Management
Unbroken Hearts: Shaping the Interventional Cardiology Story
Weber Shandwick with the Society for Cardiovascular Angiography and Interventions

Integrated Communications (Products)
#WhatTheFlush: Disrupting the Water Conservation Conversation
Padilla with Niagara Conservation
Integrated Communications (Services)
Making a Lane Change to Redefine Logistics Software
Strother Communications Group with RateLinx
 
Integrated Communications (Government/Nonprofit)
Swim United: With Liberty and Flip Turns for All
Exponent PR with USA Swimming

International/Multicultural Public Relations
Getting Smart: Launching the Honeywell Smart Building Score
Weber Shandwick with Honeywell

Creative Social Campaign, Agency/Organization with >25 employees
Unbroken Hearts: Shaping the Interventional Cardiology Story
Weber Shandwick with the Society for Cardiovascular Angiography and Interventions

Creative Social Campaign, Agency/Organization with <25 employees
Rudy Goes Pro
Lola Red with Kyle Rudolph

Industry Campaign of the Year (Consumer Products)
#WhatTheFlush: Disrupting the Water Conservation Conversation
Padilla with Niagara Conservation

Industry Campaign of the Year (Consumer Services)
U.S. Bank Inspires With the Power of Possible
Carmichael Lynch Relate with U.S. Bank

Industry Campaign of the Year (B2B)
Living Acres: Preserving Monarch Butterflies
Padilla with BASF

Industry Campaign of the Year (Health Care)
Unbroken Hearts: Shaping the Interventional Cardiology Story
Weber Shandwick with the Society for Cardiovascular Angiography and Interventions

Industry Campaign of the Year (Nonprofit)
Bringing Families Together Again Through Memorable Fishing Experiences
Exponent PR with Recreational Boating and Fishing Foundation
 
Classics Awards Elements Winners

Special Purpose Publications
Big Data Comes in Small Packages
Exponent PR with DuPont Industrial Biosciences


Multimedia
Tuning In To Listener Needs: The Deal With Yield
Exponent PR with WinField United

Annual Reports, Agency/Organization (Corporate, Government, Nonprofit) with >25 Employees
Sustaining Lives Through Partnership and Passion
Exponent PR with Progressive Agriculture Foundation

Influencer Outreach
A Simply Better #CheesePull for National Grilled Cheese Day
Carmichael Lynch Relate with Aria Foods

Newsletters
Operation: Newsletter
Weber Shandwick with the American College of Surgeons

Media Relations, Agency/Organization (Corporate, Government, Nonprofit) with >25 Employees
Blue Bunny Answers LeBron James’ Ice Cream Truck Request
Olson with Blue Bunny

Media Relations, Agency/Organization/Contractor/Independent with <25 employees
Angie’s BOOMCHICKAPOP Creates a Buzz With Popcorn Ale
Kohnstamm Communications with Angie’s BOOMCHICKAPOP

Feature, Speech and Public Relations Writing
Operation: Newsletter
Weber Shandwick with the American College of Surgeons

Digital Execution
Turning Social Boards Into Cheese Boards to Educate Consumers About Castello
Carmichael Lynch Relate with Castello

Brand Research and Insights
Introducing a “Simply Better” Choice in the Dairy Aisle 
Carmichael Lynch Relate with Arla Foods

Social Content Series, Agency/Organization (Corporate, Gov., Nonprofit) with >25 employees
Unbroken Hearts: Shaping the Interventional Cardiology Story
Weber Shandwick with the Society for Cardiovascular Angiography and Interventions

Social Media Promotion, Agency/Organization with >25 Employees
Engineers Swipe Right for Rockwell Automation
Padilla with Rockwell Automation

Creative PR Campaign
Building a Bridge to Modern Agriculture
Exponent PR with WinField United