Marketing in real estate can make all the difference. If you are just starting out in either a business as a realtor or as an independent selling your house, you need to get the word out as widely and as effectively as possible.
"Your real estate business should have its own web page," said a marketing spokesperson for 651 Housing, a Minneapolis real estate business. "On this page you will should have all of your contact information displayed prominently. You want to make it as easy as possible for potential clients to get in touch with you. This will also make you look more professional and legitimate in the eyes of buyers and sellers."
Free social media accounts are a great way to establish and promote your brand online. At the very least, you should have Facebook and Twitter accounts, but LinkedIn and Instagram are becoming must-haves as well. Again, you want to make it easy for clients to get a hold of you and interact with your business.
Email marketing that is not spam or scams can be a very effective tool. Build an email list of close contacts and any potential client who has inquired with you. You should have an email service that can provide quality auto-responses, as well. Send out newsletters and new listings to keep everyone informed about not just your business, but also the real estate climate in general.
Show the world that you know your stuff by creating a blog about real estate. Not only can you talk about the trends around the country, but by having local content you will draw interested readers from your catchment area. Attaching a blog to your website can also help keep your page at the top of search engine rankings. You can place keywords in the text that will make you easier to find when buyers and sellers are searching the web.
Running a successful real estate business has many challenges, but many opportunities as well. It is vital to get your name out there and reach as many people as you possibly can. Use these tips to market yourself well.