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Friday, April 28, 2017

Caitlin Tvrdik Becomes Partner at Rocket55

Digital marketing agency Rocket55, one of the fastest-growing digital agencies in the Twin Cities, continues to propel forward with Caitlin Tvrdik becoming a partner and the hiring of eight more team members.

“Since joining Rocket55 in 2013, Caitlin has gone from simply a stellar employee to a major contributor to business growth,” said Steven Ayres, Founder and CEO of Rocket55. “I realized in the last year that her contributions and commitment warrant an equity position in the business and I am pleased to call her a partner.”

Tvrdik currently is Chief Marketing Officer for the agency, and also has worked for the organization as Marketing Director and Senior Project Manager. She was named to the AdFed MN “32 Under 32” list last year.

Rocket55 also has expanded by adding the following new employees:
  • Pierre Balian -- Web Developer
  • Jenna Ferrell -- Sales and Marketing Assistant
  • Rachel Holtz -- Web Developer
  • Tracy Kelly -- Account Executive
  • Matthew Pfeifer -- SEO Specialist
  • Jon Robson -- Web Designer
  • Greg Thompson -- Account Manager
  • Jenessa White -- Project Manager

“We continue to position Rocket55 as a powerhouse digital agency, and we pride ourselves on offering all of our services in-house,” said Jake Butzer, Partner at Rocket55. “These new hires help to set us up for future success with our holistic search marketing strategies.”

Balian and Holtz, new Web developers, will create and update websites for clients, assisting both SEO and pay-per-click clients with website changes that will increase leads and improve campaign return on investment. Balian most recently worked as lead Web developer for Hooker & Company Advertising, and before that was a freelance website designer for a variety of corporate and business clients for more than 10 years. He has an associate’s degree from Minneapolis Community and Technical College. Holtz worked for Ready Set Scout and has a bachelor’s degree from University of Wisconsin-La Crosse and an associate’s degree from Minneapolis Community and Technical College.

Ferrell, Sales and Marketing Assistant, will support the work of marketing managers and executives on projects directed at maximizing company profits. She has an associate’s degree from Minneapolis Business College.

As Account Executive, Kelly will help organizations start their journey with Rocket55 and begin to utilize digital marketing strategies to accomplish measurable objectives. He previously worked in sales and marketing roles for Starcke Abrasives USA,, State Farm and Schaefer Ventilation Equipment. Kelly earned the Excellence in Leadership Award while attending St. Cloud State University, where he double-majored in marketing and Spanish.

As SEO Specialist, Pfeifer will analyze and implement opportunities for Rocket55 clients to become more visible to target audiences online. He also has worked for MP Fire Marketing, Robert Half Technology and Pioneer Industries. Pfeifer has a bachelor’s degree from St. Cloud State University.

Web Designer Robson also has worked for Capella University, Absolute Marketing Group and Smart Search. In addition, he worked as a freelance web designer and front-end developer for several years. Robson majored in web and multimedia from the Minneapolis College of Art & Design. He also has an associate of applied science degree in graphic design from Minnesota State Community and Technical College.

Account Manager Thompson will play an essential role in determining strategy and guiding Rocket55 clients to success in their digital marketing endeavors. He recently worked as the Digital Marketing and Events Specialist for CFMOTO USA and as Visual Media Producer and Advanced Services Client Liaison with Erik’s Bike Shop. Thompson has a bachelor’s degree in journalism and film from the University of Iowa.

As Project Manager, White will ensure that client work is done on time and budget. She will also establish communication with clients to make sure processes go smoothly. In terms of her experience, White is a freelance web developer, and has worked for SportsEngine and DIRECTV. She has a bachelor’s degree from the University of Minnesota.