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Tuesday, March 07, 2017

Weber Shandwick Presents: Media in the Age of the Unprecedented – Fake News, Filter Bubbles and More

Wednesday, March 15 from 8:00 to 9:30 a.m.
Weber Shandwick, 510 S. Marquette Avenue, 13th Floor, Minneapolis, MN 55402
RSVP by March 9 –
Event Details:
This free event will feature insights and analysis from Weber Shandwick on the changing nature of news and modern storytelling. Please join us as we explore today’s diverse definition of fake news and how consumers’ changing news consumption habits and the rise of platforms vs. publishers influence what people see in their news feeds. We’ll also discuss the threat fake news poses to brands, and how companies can safeguard their reputations by:
• Auditing influencers, media landscape and social conversations to ensure veracity
• Assessing how target audiences are getting their information
• Deepening brand resiliency through authentic engagement
• Engaging employees as advocates
• Establishing governance to know what to do should something occur
A Q&A with the presenters and other in-house experts will follow the presentation. Continental breakfast will be served.
Event Presenters:
David Krejci, Executive Vice President, Integrated Media and Enterprise
Strategy Lead, Weber Shandwick
Lauren Melcher, Director, Crisis Trainer and Rapid Response
Team Lead, Weber Shandwick