Clarity Coverdale Fury (CCF) has hired Nissa Hanna to lead account planning services for the agency.
strength is using marketing communications to change behavior for the
good,” said Rob Rankin, CCF President. “Nissa’s passion for
understanding consumer motivations and desires builds upon our ability
to help brands resonate with today’s Conscious Consumers, which is the
target audience that often helps drive and lead behavior changes.”
Hanna brings over a decade of experience in account planning and
consumer insights to CCF. In her most recent role, she led category and
demographic practices as a researcher and editor with CEB Iconoculture.
Her approach combines elements of anthropology, journalism and marketing
to push past common assumptions and surface-level information. She
seeks to identify disconnects, hurdles and true insights that reflect
and resonate with consumers' emotional needs.
CCF's account planning capabilities are comprehensive and integrated,
ensuring that target audiences are well defined, understood and
represented throughout the development of brand strategy, creative,
digital and media.