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Thursday, January 19, 2017

PadillaCRT Selected As Bordeaux Wines U.S. Public Relations Agency of Record

The Conseil Interprofessionnel du Vin de Bordeaux (CIVB), which represents and promotes nearly 6,600 wine growers and 300 wine merchants in France’s respected Bordeaux wine region, has selected PadillaCRT as its public relations agency of record for the United States. The work will be based primarily out of the agency’s New York office.  
 
“We’re excited to partner with PadillaCRT on our consumer, trade and influencer public relations activities in the U.S.,” said Fran├žois Jumeau, CIVB marketing manager. “PadillaCRT’s creativity, dynamism and professionalism, as well as its extensive experience working with other wine regions, make the agency an ideal fit for promoting Bordeaux wines.” 
 
“Bordeaux is considered one of the world’s seminal wine regions,” said Lynn Casey, PadillaCRT CEO. “What makes Bordeaux so exciting is that its wines come in a variety of styles, colors and price points, so there is a great opportunity to tell the full story of Bordeaux wines and showcase their versatility and food-friendliness. The unparalleled history of the region is coupled with a new generation of growers and winemakers who honor both innovation and deep-rooted tradition. 

They are expanding the definition of Bordeaux, while remaining anchored in the spirit of the region’s people and wine. PadillaCRT is thrilled with the opportunity to work with the region at such a dynamic time.”