Herbie’s On The Park is a new restaurant concept named after hockey legend and St. Paul native Herb Brooks. Herbie’s On The Park opened its doors at the historic Minnesota Club at 317 Washington Street in downtown St. Paul on Sept. 24, marking the first time in history the building is open to the public. The neighborhood social house offers a lively and inviting environment, featuring upscale tavern fare with contemporary twists on American classics and handcrafted cocktails, craft beer and an extensive wine list, all with nods to Brooks. Herb’s 1980 Olympic ring is even encased near the entrance to the tavern.
“We’re excited to partner with the Minnesota Wild and Levy Restaurants to spread the word in Minnesota and across the country about Herbie’s On The Park,” says Brian Bellmont, president of Bellmont Partners. “Our work with Herbie’s combines our agency’s deep expertise and experience in restaurants, tourism, sports marketing and iconic Minnesota brands. One of Herb Brooks’ most famous quotes is, ‘Great moments are born from great opportunities,’ and we’re looking forward to helping Herbie’s On The Park create great moments for a long time to come.”
Now entering its 20th year, Bellmont Partners provides public relations, communications and social media support to companies across the country in industries including medical and health, travel and tourism, technology, food and beverage, building and construction, sports, professional services and many more. Herbie’s On The Park joins the agency’s other iconic Minnesota-based clients Explore Minnesota Tourism, the Princess Kay of the Milky Way program and the Midwest Dairy Association, Second Harvest Heartland, Uptown Art Fair, Brave New Workshop, Minnesota Farm Winery Association and the University of Minnesota Landscape Arboretum, among others.
“We’re thrilled with the media coverage Bellmont Partners secured to make the launch of Herbie’s On The Park a success,” said Christina Santarelli, restaurant group director of marketing for Levy Restaurants. “From multiple TV, radio, print and online results to an extremely well-attended media launch event, the Bellmont Partners team’s support and enthusiasm has been fantastic and we look forward to continuing our strong, productive partnership.”
PR Daily and Ragan Communications recognized Bellmont Partners as an “Ace Agency” for B2B/business services in 2015, public relations in 2014 and events in 2013. The agency is the recipient of two consecutive 100 Best Companies to Work For awards from Minnesota Business magazine and is a 2016 Minneapolis St. Paul Business Journal Best Places to Work honoree. For more information about Bellmont Partners and its work, visit www.bellmontpartners.com.