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Thursday, August 18, 2016

Navigating Public Relations and the Media in Racially Charged Times

A Breakfast Roundtable for Public Relations, Media Relations, Community Relations and Communications Professionals

Adaptability, calmness in a crisis, and timely responses are hallmarks of the public relations profession. However, we’re in the midst of unusual times and we may find ourselves questioning how to proceed. Long simmering racial tensions, disparities and poverty in communities faced with gang violence have public relations professionals and journalists assessing how we approach our work.

A recent Star Tribune report indicates the week of July 4 was “an especially violent week in the Twin Cities and around the country,” as it included the police-involved shootings of Philando Castile in Falcon Heights and Alton Sterling in Baton Rouge; the death of a toddler caught in gunfire in Minneapolis; and an attack in Dallas which left five police officers dead. 

Our state, in particular the Twin Cities region, has been thrust onto the global stage.

In response, Minnesota PRSA has pulled together a dynamic panel – a crisis communications expert; a gender, race and media professor; and a deputy metro editor to share their experiences with attendees. We’ll delve into fine-tuning our skills, and gain insight on conducting media interviews that reflect cultural sensitivity while addressing broader audiences. We’ll also discuss how we care for ourselves in the midst of a crisis; as we move forward – together – in uncharted territory.

August 23, 2016
8-10 AM

Greater Twin Cities United Way
404 South Eighth Street
Minneapolis, MN 55404-1084

Stan Alleyne, senior consultant, Tunheim  
Maria Douglas Reeve, deputy Metro Editor, Star Tribune
Dr. Dina Gavrilos, associate professor, Communication & Journalism, University of St. Thomas

Marsha Pitts-Phillips, director of Media Relations, Greater Twin Cities United Way

Minnesota PRSA Member- $30 
Student- $10 
General Admission- $40 
2016 Event Pass Eligible  

Students can elect to use the Leadership Fund by completing the form here: