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Thursday, August 18, 2016

Metro Transit chooses Clarity Coverdale Fury

Metro Transit, an operating division of the Twin Cities Metropolitan Council, is continuing its partnership with Clarity Coverdale Fury (CCF) for marketing services, as is MNsure, Minnesota’s health insurance marketplace. In addition, CCF has in the same year secured Destination Medical Center Economic Development Agency (DMC EDA), Minnesota Department of Employment and Economic Development (MN DEED), and the Ann Bancroft Foundation.
 
CCF has been the ad agency for Metro Transit since 2011 and marketing and PR agency for MNsure since 2014. Both relationships came up for renewal and CCF along with other agencies offered proposals with insights about how Metro Transit would continue to build its ridership and communications with riders and for MNsure how to continue to grow the number of insured Minnesotans.
 
Rob Rankin, President and CEO of CCF said, “Our team is thrilled to continue our successful partnerships with Metro Transit, the Met Council and MNsure. Metro Transit’s ridership has grown and MNsure has increased the number of insured Minnesotans over the past years and we look forward to supporting those trends with smart communications.” He added, “The number of Conscious Consumers is rising in the Twin Cities and elsewhere. Communities want access to sustainable transportation and to healthcare and health insurance that will help them reach economic, physical and emotional fulfillment. CCF specializes in communicating to Conscious Consumers and we understand how their values impact these choices.”
 
CCF will continue efforts with Metro Transit focusing on overall strategy, media services and creative services.
 
As part of supporting MNsure’s overall multi-platform campaign, CCF created the following videos for the 2015 and 2016 campaigns: