Julie Batliner is president of Spong, the public relations agency division of Carmichael Lynch, Inc. She has been a catalyst for growth and integration at the agency, leading an impressive list of both organic and new business wins. Under her leadership, Spong is on pace to have its best-ever growth year in its 26-year history. Batliner’s work has received the profession’s highest honors for developing innovative campaigns that achieve business results. In the past three years alone, her client work has won 32 awards, including honors from PRWeek, the EFFIEs, national and local Public Relations Society of America chapters and the SABRE awards. Batliner was also a recent recipient of the 2016 Women in Business award by the Minneapolis/St. Paul Business Journal.
“I am proud to work with the team to take the agency to the next level in this ever-evolving marketing landscape with an even sharper focus on our client-centric approach,” said Batliner. “We are poised to help our clients’ businesses succeed as marketing disciplines continue to become more interdependent.”
Marty Senn serves as chief creative officer for Carmichael Lynch. He joined the agency in 2013 as an executive creative director, immediately impacting the agency’s creative output, as well as the integration process among all disciplines. Senn has been a key player in winning a number of highly competitive new business reviews, including U.S. Bank, Truvía and Arla Global. Under his watch, the agency has continued to garner coveted creative awards, including recent wins at the EFFIEs, One Show, Facebook Awards and the 2016 Cannes Lions International Festival of Creativity.
“It’s an honor to help build this next iteration of Carmichael Lynch,” said Senn. “There’s so much talent here already, in so many different capacities, that I think we’re in a really unique position to be that ‘agency of the future’ that everyone is trying to be.”
“These two brilliant young leaders are each rightly famous within the increasingly integrated fields of advertising and public relations,” said Mike Lescarbeau, chief executive officer of Carmichael Lynch. “Their deep insights and modern worldview will keep our offerings relevant, continuing our longstanding tradition of providing groundbreaking work to our clients.”