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Tuesday, May 24, 2016

Harvest PR Named Agency of Record for Marrone Bio Innovations

Marrone Bio Innovations (NASDAQ: MBII) (MBI) has selected Harvest PR & Marketing, Inc. as its marketing communications agency of record.

Founded by Dr. Pam Marrone and based in Davis, Calif., MBI is a leader in biological and sustainable pest control solutions. Experts at discovering, developing and commercializing naturally derived technologies, MBI offers an industry-leading platform of biopesticides that includes insecticides, fungicides, nematicides and a strong pipeline of proprietary products.

“The agriculture market is rapidly changing, and we saw in Harvest, a group of people who understand how the industry works and who shared our vision for sustainable agriculture,” said Nancy M. Hood, MBI vice president of marketing. “Harvest is the perfect fit for our vision and will help us deliver our message to the right audiences.”

The MBI story of technology and environmental sustainability represents the future of agriculture, added Heidi Nelson, Harvest PR principal and founder. “We’re excited to partner with Marrone Bio Innovations to deliver that story to farmers looking for effective biological solutions to pest control and pesticide resistance, and to help change the way producers view sustainable farming and integrated pest management.”

Harvest will provide full-service integrated marketing communications support, including content strategy, sales collateral, digital and social media management, media relations, influencer engagement and events.