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Friday, April 15, 2016

Minnesota PRSA Celebrates Breakthrough Creativity and Innovation at the Classics Awards

The Minnesota chapter of the Public Relations Society of America (Minnesota PRSA) held its 38th Annual Classics Awards last night at the Muse Event Center in Minneapolis, celebrating breakthrough creativity and innovative thinking in the public relations industry throughout the past year. Top campaigns featured unprecedented ingenuity by driving engagement among diverse audiences through digital, content marketing, influencer outreach, experiential events and much more.
 
More than 50 awards were presented to agencies, corporations, nonprofit organizations and associations for exemplary work over the past year on programs in consumer products, consumer services, technology, health care, nonprofit, agriculture and more.
 
“The quality of work and counsel delivered by the local public relations industry is extremely high, and ranks up there with the best from the entire country,” said Jason Sprenger, APR, president of Minnesota PRSA. “The annual Classics Awards are a fantastic way to celebrate our collective success and showcase the best-in-class professional knowledge, service, standards and ethics that we strive for each and every day.”
 
2016 Best in Show Award
DuPont Crop Protection and Exponent PR received the Best in Show award, as well as the B2B Industry Campaign of the Year award, for “Feeding the World, One Farmer at a Time.” Food production must double to feed the nine billion people expected to populate Earth by year 2050. Food is produced one farmer at a time, and every farmer’s needs are unique. Exponent and DuPont Crop Protection set out to show how local DuPont experts are helping individual farmers preserve crop quality and yield.
 
Donald G. Padilla Distinguished Practitioner Award
Minnesota PRSA honored Joel Swanson, the immediate past president of Minnesota PRSA, with the Donald G. Padilla Distinguished Practitioner Award. The award is presented to an outstanding individual who has made selfless contributions to the public relations industry and demonstrated exceptional professional achievement. Swanson received the award for his dedication to public relations during his 20+ year career and his volunteer work with local organizations, such as Clearway Minnesota and Ronald McDonald House, Upper Midwest.
 
Young Professional of the Year Award
Receiving Minnesota PRSA’s Young Professional Award was Becca Bijoch, senior publicist at Lola Red PR. The award recognizes a Minnesota PRSA rising star who has contributed to the organization, industry and community. Bijoch demonstrates her commitment to the public relations profession through internal team building, client work and community mentorship.
 
Dr. Willard Thompson Scholarship
Sara Erickson from the University of Minnesota, Twin Cities was honored as the winner of the coveted Dr. Willard Thompson Scholarship. She received $1,000, a free PRSA associate membership and a special lunch with Jason Sprenger, APR, president of Minnesota PRSA.
 
Student Awards
Minnesota PRSA also honored several Public Relations Student Society of America (PRSSA) students for their exceptional work. Richard Palermo from Saint Mary’s University of Minnesota received a Digital and Social media award for the “It’s on Us” Campaign; Karen Peterson and Miranda Goldammer from Augustana University received the Community Relations award for the SAM Ridership Program; and Alexandra Grillo from St. Cloud State University received the Public Relations Planning award for KVSC 88.1FM – Your Sound Alternative.

Classics Awards Programs Winners

Community Relations (Business/Industry)
No Child Left Behind on the Playground: The Case for Inclusive Equipment
PadillaCRT with Landscape Structures, Inc.
 
Community Relations (Government/Nonprofit)
GiveMN – Give To The Max Day
PadillaCRT with GiveMN
 
Institutional Programs (Business/Industry)
Cenex Tanks of Thanks: Fueled by Good
Exponent PR with Cenex
 
Institutional Programs (Government/Nonprofit)
Improving Lives Across the Globe One Week at a Time
Strother Communications Group with UMN College of Education and Human Development
 
Special Events/Observances (Less Than 7 Days – Business/Industry)
Cenex Goes Country with Music Festival Events
Exponent PR with Cenex
 
Special Events/Observances (Less Than 7 Days – Government/Nonprofit)
Inspiring Mothers to Donate Cord Blood and Give Patients Hope
PadillaCRT with Be The Match
 
Special Events/Observances (More Than 7 Days – Business/Industry)
Rewarding School Health and Wellness Champions
Bellmont Partners with Midwest Dairy Council
 
 
 
Special Events/Observances (More Than 7 Days – Government/Nonprofit)
It's On You: Inspiring the African American Community to Step Up and Save Lives
PadillaCRT with Be The Match
 
Public Service (Business/Industry)
H&R Block Budget Challenge Earns Major Dividends
Spong with H&R Block
 
Public Service (Government/Nonprofit)
It's On You: Inspiring the African American Community to Step Up and Save Lives
PadillaCRT with Be The Match
 
Public Affairs
Medtronic Earns Support for Acquisition of Covidien
Medtronic
 
Marketing Services (New – Budget Less $100,000)
Bringing a Personal Touch to Health Insurance
PadillaCRT with Blue Cross and Blue Shield of Minnesota
 
Marketing Services (New – Budget More Than $100,000)
Tonight Bedtime, Tomorrow The World.
FleishmanHillard with Sleep Number
 
Marketing Services (Established – Budget Less Than $100,000)
Positioning VITAL WorkLife as a Thought Leader in Health Care Employee Assistance Programs
Risdall Public Relations with VITAL WorkLife
 
Marketing Services (Established – Budget More Than $100,000)
H&R Block Budget Challenge Earns Major Dividends
Spong with H&R Block
 
Marketing Products (New – Budget More Than $100,000)
Land O’Lakes Elevates the Every Day with European Butter
Exponent PR with Land O’Lakes
 
Marketing Products (New – Budget Less Than $100,000)
BJ’s Restaurant & Brewhouse Welcomes Baby Quinoa as its Newest Arrival
Spong with BJ’s Restaurant & Brewhouse
 
Marketing Products (Established – Budget More Than $100,000)
Tuesday Becomes “Bluesday” to Ignite Summertime Blue Cheese Sales
Spong with Castello
 
Marketing Products (Established – Budget Less Than $100,000)
Jennie-O Inspires Thanksgiving Perfection With The Holiday Table
Spong with Jennie-O
 
International Public Relations
Commanding Attention for Honeywell: Introducing the Command & Control Suite Around the World
Weber Shandwick with Honeywell
 
Crisis/Issues Management
Busting Misperceptions and Shattering Online Giving
PadillaCRT with GiveMN
 
Internal Communications
Medtronic Earns Employee Support for Acquisition of Covidien
Medtronic
 
Investor Relations
Here’s the Beef!
PadillaCRT with Patterson Companies
 
Integrated Communications (Products)
Jennie-O Inspires Thanksgiving Perfection With The Holiday Table
Spong with Jennie-O
 
Integrated Communications (Services)
H&R Block Budget Challenge Earns Major Dividends
Spong with H&R Block
 
Integrated Communications (Government/Nonprofit)
Improving Lives Across the Globe One Week at a Time
Strother Communications Group with UMN College of Education and Human Development
 
Multicultural Public Relations
It's On You: Inspiring the African American Community to Step Up and Save Lives
PadillaCRT with Be The Match
 
Industry Campaign of the Year (Consumer Products)
Genuine Thermos Brand Heats Up the Coffee World
Spong with Genuine Thermos Brand
 
Industry Campaign of the Year (Consumer Services)
H&R Block Budget Challenge Earns Major Dividends
Spong with H&R Block
 
Industry Campaign of the Year (Technology)
Introducing a Smart Bed for Smart Kids. Tonight Bedtime, Tomorrow the World.
FleishmanHillard with Sleep Number
 
Industry Campaign of the Year (B2B)
Feeding the World, One Farmer at a Time
Exponent PR with DuPont Crop Protection
 
Industry Campaign of the Year (Health Care)
Medtronic Earns Support for Acquisition of Covidien
Medtronic
 
Industry Campaign of the Year (Nonprofit)
Keys for Heroes: Ending Veteran Homelessness
Minnesota Department of Veterans Affairs

Classics Awards Elements Winners

Brochures
Preventing Fraud: BBB and Minnesota Brain Injury Alliance Put their Heads Together
Better Business Bureau of MN & ND with Minnesota Brain Injury Alliance
 
 
 
Special Purpose Publications
Bringing Employees into the RateLinx Brand with the RateLinx Culture Book
Strother Communications Group with RateLinx
 
Multimedia
Delivering the Dirt Week by Week on “The Deal With Yield”
Exponent PR with WinField
Annual Reports (Business/Industry)
Setting the Standard for Clean Operations: AmeriPride’s Inaugural Corporate Responsibility Report
FleishmanHillard with AmeriPride Services
Annual Reports (Government/Nonprofit)
Minnesota Department of Veterans Affairs 2014 Annual Report & 2015 Objectives
Minnesota Department of Veterans Affairs
 
Influencer Outreach
Arla Celebrates #GooeyGoodness
Spong with Arla
 
Newsletters
Insights Reports Series
Exponent PR with Farm Credit Mid-America

Magazines
‘C’ the Value of Partnering With CHS
Exponent PR with CHS
 
Media Relations (Business/Industry Budget Less Than $100,000)
Land O’Lakes Inspires Story Sharing with European Butter
Exponent PR with Land O’Lakes
Media Relations (Business/Industry Budget More Than $100,000)
Exterminating Pop Culture
Olson Engage with Terminix
Media Relations (Government/Nonprofit)
Expanding Minnesotans’ Perspectives on Health
PadillaCRT with Blue Cross and Blue Shield
 
Feature Writing
For the Love of Isaac
PadillaCRT with Be The Match
 
Technical Writing
The Race to Defend Alfalfa
Exponent PR with W-L Alfalfas
 
Speech Writing
On the Verge, a Travel Industry Conference Speech that Rethinks the "Keynote"
Weber Shandwick with Carlson Wagonlit Travel
 
Websites (Business/Industry)
BEHR Paint Invites Fans to Color Their Memories
Olson Engage with BEHR
 
 
Websites (Government/Nonprofit)
Explore Minnesota Website
Exponent PR with Explore Minnesota Tourism
 
Measurement & Evaluation
Medtronic Measures Stakeholder Sentiment for Acquisition of Covidien
Medtronic
 
Social Media (Business/Industry)
We’re Horse People Too
Exponent PR with Purina Animal Nutrition
 
Social Media (Government/Nonprofit)
Inspiring Authentic #OnlyinMN Moments
Exponent PR with Explore Minnesota Tourism
 
Creative Tactics
Arla Celebrates #GooeyGoodness
Spong with Arla