Minneapolis agency Gabriel deGrood Bendt and Chuck & Don’s Pet Food and Supplies are set to unveil an innovative, foundational marketing concept: “Pet-erinarians.” From now on, this will be the official name for Chuck & Don’s highly-trained staff members who can help dog and cat owners with even the hairiest of pet challenges. Pet-erinarians are available for consultation at every Chuck & Don’s retail location to identify the best products to meet individual animals’ needs; think Apple’s Genius Bar, but catered specifically to pet lovers.
GdB will promote Pet-erinarians in pre-roll video, banner ads and Pandora ads. When customers walk into one of Chuck & Don’s 32 Minnesota, Wisconsin and Colorado locations, the idea will truly come to life.
Here is a sample ad: