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Tuesday, March 29, 2016

PadillaCRT Welcomes Sean O’Brien as Vice President of Technology and Innovation

Sean O’Brien has joined PadillaCRT as vice president of technology and innovation, leading PadillaCRT’s digital strategy, user experience and development teams from the agency’s Minneapolis headquarters. 

Sean O'Brien
Sean’s vast digital experience spans marketing and strategy, data science and analytics, app and web development and marketing technology. He has created successful digital platforms for several Fortune 500 brands including General Mills, Radisson, HealthPartners, Wells Fargo, Popeyes, Nestlé, Intel, Microsoft and General Motors. He most recently served as SVP of technology and innovation at Minneapolis-based Mithun Agency, where he led digital client engagements and supported new business opportunities for six years. Previously at New York City-based MRM Worldwide, he helped grow the agency’s Minneapolis digital creative shop into the largest in the Twin Cities.


“PadillaCRT is continuing to enhance our digital expertise and offerings,” said Heath Rudduck, PadillaCRT chief creative officer. “Sean brings an enormous amount of industry experience to the agency, and we’re thrilled to welcome him to the team.”


PadillaCRT CEO Lynn Casey added: “Sean’s talent and collaborative spirit make him a great fit for the agency. He brings superior digital strategy, creativity and innovation to our team.”


Sean’s recent notable achievements include winning Appy and Smartie mobile app awards, a Silver Anvil award from the Public Relations Society of America (PRSA) and an IPG Diversity and Inclusion Award for Outstanding Achievement. In addition, Sean teaches a course in digital media and strategic communication at the University of Minnesota’s School of Journalism and Mass Communication.