Advertise on MNPR

Thursday, March 24, 2016

Deluxe Corporation and Robert Herjavec go “Behind the Business” to tackle small-business marketing challenges

This week, Deluxe Corporation announced a new partnership with “shark” Robert Herjavec and The Herjavec Group, providing marketing insights and services to the small businesses he invests in on ABC’s Shark Tank. Captured in a new video series called Behind the Business, Deluxe small business experts employ marketing tactics and techniques to further amplify the reach of businesses Herjavec chooses on the popular television series.

Each Behind the Business ( video showcases the story of an entrepreneur who received investment from Herjavec. In every episode, experts from Deluxe help one of those small businesses conquer commonplace marketing challenges by providing services such as branding, logo design or email marketing. This effort marks an expansion of Deluxe’s existing partnership with Herjavec, who is also a spokesperson for the company’s “Small Business Revolution” campaign.
“I know firsthand the challenges that small-business owners face, which is why I turned to Deluxe,” Herjavec said. “Behind the Business shows the value of empowering entrepreneurs to focus on what they know best, leaving things like marketing services to trusted partners like Deluxe.”
The first three Behind the Business videos, which launched online March 21, highlight:
    · The Natural Grip, whose innovative fitness product is changing the hand-protection industry for athletes of every fitness level 
    · Happy Feet, whose popular slippers feature a variety of styles, colors, animals and sport teams
     · Nuts ’N More, whose first-of-its-kind peanut spread gives fans more protein and a smoother consistency than traditional whose first-of-its-kind peanut spread gives fans more protein and a smoother consistency than traditional spreads

“For more than a century, Deluxe has helped our customers pursue their passions,” said Amanda Brinkman, chief brand and communications officer for Deluxe. “With Behind the Business, we are not only helping prepare Robert’s businesses for success, we are showing other entrepreneurs across the country how they can overcome similar marketing challenges of their own.”
Additional businesses Herjavec invests in will be featured in future episodes of Behind the Business. The website also offers an array of small-business resources, including how-to articles and videos with clear, simple ways for entrepreneurs to apply the concepts directly to their businesses. In addition, the website features e-books, infographics, white papers and many other tools designed to help entrepreneurs tackle the diverse challenges they face every day – from web design to social media to online security.

The Behind the Business videos will be featured alongside a host of other small-business resources. Deluxe also will work with Robert’s company The Herjavec Group to provide enhanced website optimization and search capabilities.

In 2015, Deluxe launched the Small Business Revolution to celebrate the company’s 100th anniversary, showcasing 100 small businesses from across the country in mini-documentaries and photo essays. In 2016, Deluxe and the Small Business Revolution will infuse $500,000 into one small town’s main street business district. Joined by Herjavec, Deluxe will capture and showcase the town’s transformation in a new web series debuting on in the fall of 2016.